Technology news Signagelive and AdMobilize partner on audience measurement


Signagelive has partnered with AdMobilize to bring real-time audience analytics to digital signage networks.


Signagelive has partnered with AdMobilize to bring real-time audience analytics and dy- namic creative capabilities to digital signage networks. AdMobilize´s analytics platform provides data to understand attention, demo- graphics and emotions of viewers engaging with networks powered by Signagelive. Jason Cremins, Founder/CEO of Signagelive, said: “Being able to support the proof of play and proof of display data that we capture in Signagelive with proof of view, is imperative to Signagelive resellers and network operators who want to measure the true impact of their digital signage. AdMobilize provides simple, powerful and cost effect audience measure- ment and visual analytics that compliments Signagelive.”


North Ayrshire Council recently opened a brand new £20 million sports and leisure centre, The Portal, in the Scottish village of Irvine, providing its residents with a state-of-the-art facility that not only boasts fitness facilities but also a com- pletely digitised archive of Scottish history. The Council enlisted systems integrator SSUK, in partnership with LG, to deliver a cutting-edge AV system that would complement the stunning architectural design of the centre. With a grand opening in the summer, The Portal offers a 25 m six lane swimming pool and multiuse gym facilities with commercial LG displays mounted throughout the centre. To give the new centre that “wow” factor the first thing visitors see when they come through the doors to the reception area is the 4 x 4 Videowall display comprising of 16 x 47” LG


Signagelive and AdMobilize have several case studies in the works in partnership with VARs, MSPs and Networks for the remainder of 2017. Both companies look to grow the number of projects throughout the year and continue to provide a more seamless solution that continues to evolve the convergence of data and digital signage.


Signagelive has partnered with AdMobilize to bring real-time audience analytics and dy- namic creative capabilities to digital signage networks. AdMobilize´s analytics platform provides data to understand attention, demo- graphics and emotions of viewers engaging with networks powered by Signagelive. Jason Cremins, Founder/CEO of Signagelive, said: “Being able to support the proof of play


47WV50MS screens which has been recessed into the wall and sits flush with the surrounding glass tiling. It is configured in portrait mode. SSUK chose high brightness displays in a bid to combat the high levels of ambient light in the surrounding area.


and proof of display data that we capture in Signagelive with proof of view, is imperative to Signagelive resellers and network operators who want to measure the true impact of their digital signage. AdMobilize provides simple, powerful and cost effect audience measure- ment and visual analytics that compliments Signagelive.”


Signagelive and AdMobilize have several case studies in the works in partnership with VARs, MSPs and Networks for the remainder of 2017. Both companies look to grow the number of projects throughout the year and continue to provide a more seamless solution that continues to evolve the convergence of data and digital signage.


Case study Scottish village gets AV enhanced leisure centre ments;


Inside the archives area there are screens with multi-point touch capabilities which are used as a digital library for multitudes of historic material. One touch screen is recessed into a custom-built table which links up to an LG 55SM5KB display mounted on the wall so that visitors can browse books visually. For small events, there are 2 Mobile trolley stands with a 32” LG LW340C screen on each which are used with content being presented via the screens USB Media playback feature.


Allan Hunt, Account Manager at SSUK, com-


“Our key goal for this project was to deliver a complete solution that would truly add value to the customer experience, using displays that not only looked impressive but also served a useful purpose. The most impressive part of this proj- ect was the installation of the 16 displays that make up the Videowall located in the reception area, for this our team had to use a specialist high access motorised lift solution due to under- floor heating being present under the reception floor area, mounting the displays onto spring loaded brackets allow these to be fully serviced from the front. It makes a great centrepiece to the reception.”


To give the new centre the “wow” factor the first thing visitors see when they come through the doors to the reception area is the 4 x 4 videowall display.


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