business success
Innovation at the heart of a caring approach
With an ever-increasing older population, the demand for organisations that provide high quality care combined with kindness and dignity continues to rise
Winchester-based the Brendoncare Foundation operates a network of 10 care homes across the south, stretching from Exeter to Aylesbury and East Grinstead, offering a wide range of services, including specialist dementia care, residential care, nursing and respite care.
As a registered charity, the focus is on ensuring all available resources are used to care for residents and its ‘Care for Life’ promise means that no-one will have to leave a Brendoncare home if their financial situation changes.
Four locations are also home to Brendoncare’s Housing with Care scheme; flats and apartments which provide a stepping stone for those who wish to live independently, with the benefits of on-site help in areas such as personal care.
Across Hampshire and Dorset, there are also more than 90 Brendoncare clubs, supported by the charity but run by a team of over 400 volunteers and open to local people. The clubs provide an opportunity to socialise and meet new friends, offering everything from keep fit to kurling, pilates and ping pong.
With innovation a key watchword, last November, the charity welcomed its patron, HRH The Countess of Wessex GCVO, to mark the official start of construction of Brendoncare’s ground-breaking new Otterbourne Hill development, due to open in Summer 2018.
Under one roof, the £14.4 million project will bring together a specialist 64-bed nursing and dementia care home alongside a series of one and two-bedroom apartments specifically for couples facing the challenges of dementia; plus a community hub for activities, information and resources open to both the local community and residents.
Chief executive Carole Sawyers explained: “As a charity, our most important focus is on quality of care. We don’t pay profits to shareholders and that gives us a very different approach.
“We have always prided ourselves on considering the sort of services people
require and how we can innovate to deliver choice and variety. Our new Otterbourne Hill development is very exciting. It has been born out of our experiences of the needs of people with dementia and the concept of shared care.
“We know that for a primary carer, looking after someone with dementia can be very isolating and couples often have to be separated when one person needs to go into a care home.
“We looked at how we could help couples stay together, something that this development will enable them to do, safe in the knowledge that there is on-site support from trained dementia care staff.
“Then, when it is no longer sustainable to live independently, the individual will be able to move into our care home in the same building, ensuring continuity of surroundings and carers, and enabling their partner to still be involved and enjoy things they have always done, such as having lunch together.
“We see it as a continuing journey of care and, together with our community hub, think we are the first in the UK to have all three levels of service operating together.”
Fundraising plays a critical part of in the charity’s activities and with such a major undertaking, Brendoncare looked for external funding.
After approaching three banks, it chose to work with its existing bank Barclays, which stepped forward with a £10.4m development loan.
“We had three excellent offers, but it was the fact we had an ongoing relationship with Barclays and they knew us best which made quite a big difference,” continued Sawyers. “We genuinely felt we had a partner who understood the business and the risks, and was able to structure the loan in a way which worked best for us and supports us through this exciting period.”
Barclays’ relationship director, Ian Corben, said: “We were very proud to be chosen as Brendoncare’s financial partner. This was more than just about the finance, it was about building on our excellent relationship and
Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No 122702). Registered in England. Registered number is 1026167 with registered office at 1 Churchill Place, London E14 5HP. March 2017.
HRH The Countess of Wessex GCVO
having a fundamental understanding of the organisation’s goals, and we are delighted to be working with them.”
Barclays has been a long-time Brendoncare supporter, providing day-to-day banking facilities and sponsoring events, as well as lending support from its “Digital Eagles” for the Foundation’s WiFi project.
To find out more about supporting Brendoncare visit
brendoncare.org.uk/fundraising
Carole Sawyers 01962 852133
csawyers@brendoncare.org.uk brendoncare.org.uk
Ian Corben 0777 555 3100
ian.corben@
barclays.com barclays.com
The views expressed in this article are the views of the author alone and do not necessarily reflect the views of the Barclays Bank PLC Group nor should they be taken as statements of policy or intent of the Barclays Bank PLC Group. The Barclays Bank PLC Group takes no responsibility for the veracity of information contained in the third party guides or articles and no warranties or undertakings of any kind, whether express or implied, regarding the accuracy or completeness of the information given. The Barclays Bank PLC Group takes no liability for the impact of any decisions made based on information contained and views expressed.
THE BUSINESS MAGAZINE – THAMES VALLEY – MARCH 2017
businessmag.co.uk
27
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