WHAT BADMINTON CAN LEARN FROM FORMULA 1


CROSSHEAD CROSSHEAD


FROMFORMULA1 WHATBADMINTONCANLEARN


As one of the most popular racket sports in the UK, badminton has continued to see investment in technology in recent years. Hawk-eye technology has been leveraged to make better judgement calls and nanotechnology embedded within rackets to improve power and durability.


By Samir Abid, MBA, CEng


These technologies have the potential to play a big part in badminton matches, however, neither gives any insight into what might happen during a game. Their focus is purely on what just happened. Data on shuttlecock speed, flight paths and landing spots are all useful insights, but with this information only available after an event has happened, how much value is the resulting knowledge contributing to player performance? The result is coaches sat in the audience,


unable to really add value mid-game. Badminton matches are fast-paced, with very few breaks, so I see a significant opportunity to optimise performance before and during the game in addition to after.


The Formula One Opportunity The engineering pedigree of high performance motorsport has meant the sport has traditionally taken a different


INTERNATIONALBADMINTONMAGAZINE March 2017 | 13 www.isportgroup.com/InternationalBadmintonMagazine


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