GENERALLY SPEAKING I
ROD MACDONALD EDITOR
n late 2015 and into 2016 we endeavoured to ask you, our members, along with canfitpro staff and others, how you felt our purpose should be phrased. We knew that while our mission and
vision accurately captured what we do and look to accomplish, we sought to create a higher-level, more concise statement about why we exist.
We methodically and thoughtfully surveyed our members, looked at other
companies and organizations both inside and outside the fitness industry, as well as had thoughtful discussions with the teams within canfitpro about how to easily communicate why we exist. Interestingly, we “knew” why, but wanted to create one concise statement that would sum it all up and be easy to remember, unlike the mission and vision statements common to companies of the 1990s that too often got engraved in a plaque that collects dust on a wall somewhere. This was meant to not only speak to you as members, but to all stakeholders, including staff, sponsors, exhibitors, advertisers, presenters, volunteers and PRO TRAINERS. With all the input that we received, our purpose statement became:
“Inspire Healthy Living Through Fitness Education”
How did we get to that statement and why should it matter to you? We asked you what statement best represented canfitpro’s purpose (amongst several choices), but what was most revealing were the comments that accompanied the responses. We read every comment and considered the words and the meaning you shared with us. The reason this should matter to you is twofold:
1) We sincerely care about what you think and feel regarding your experience
with canfitpro and what, as members, matter to you. We could have made some unilateral decision, but instead took the time to ask the question, get the answers, and consider what best reflected what all the stakeholders of canfitpro wanted.
2) We looked to create a purpose statement that reflected not only canfitpro
as an organization, but could serve as a purpose statement for any fitness professional or facility. We want to inspire healthy living through fitness education, and we believe you do as well. As such, we invite you to embrace this new purpose statement not only as our purpose statement, but OUR purpose statement, meaning that it is collectively yours as well.
We invite you to take this purpose statement to heart and continue to do
the good work that you are already doing. Continue to inspire your clients and class participants to live healthier lives through the fitness education you receive and give them in turn. Thank you for supporting canfitpro in being a world leader in fitness educa- tion and for being the individual leaders you all are for the people whose lives you change for the better every day. Let’s make 2017 our collective best year ever.
8 canfitpro JANUARY/FEBRUARY 2017
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