SOUTH WEST BUSINESS NEWS The Inside Media team celebrating their win Tapping into
social media Bristol and Bath must ensure they are ‘China Friendly’ in order to attract their fair share of visitors. That’s according to the
Bristol and West of England China Bureau – which has been working closely with Destination Bristol to further develop the region’s presence on Chinese social media. Bureau chief executive
Record scoop for Inside
Outstanding Public Relations Consultancy at the PR ‘Oscars’ – the CIPR South of England and Channel Islands’ PRide Awards. Among a few organisations representing Bristol,
B
Inside Media scooped four Gold and one Silver accolades at the ceremony where it was shortlisted for seven categories – a record year for the consultancy. The awards recognise agencies and in-house communication teams for their commitment to deliver impactful campaigns that help to achieve its clients’ business objectives.
ristol-based company Inside Media, the communication agency, has won an impressive five awards and was named
Simon Russell, Inside Media’s managing director and founder, said: “Winning industry acclaim from our peers is a fantastic endorsement. “That we have been consistently recognised over the
last six years is testament to consistently high standards and producing great work by putting the objectives of our clients at the centre of everything we do.” Working within SWNS (South West News Service)
Inside Media is unique from other communication consultancies in the region as the team works alongside news reporters, feature writers, photographers and video/TV production professionals. SWNS is one of the leading content providers for the
national media.
Dianne Francombe said: “The latest bulletin from VisitBritain highlights the increasing availability of direct flights from China to London – and we need to ensure we get our fair share of visitors by persuading people to take time out to visit Bristol and Bath. “This should include promoting historical attractions such as the ss Great Britain, Berkeley Castle and The Roman Baths along with modern attractions such as the Sherlock trail..” The project aims to provide information on Bristol and Bath attractions on Baidu (the equivalent of Wikipedia) and Weibo (Chinese Twitter).
inform
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