NEWS/NPA
IS PHOTOGRAPHIC PRINTING MAKING A COMEBACK?
NEWS XXX
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FUJIFILM UK TOOK THE WONDER PHOTO SHOP CONCEPT ON THE ROAD THIS SUMMER, TRAVELLING 1,000 MILES ACROSS THE UK ON THE WONDER PHOTO TOUR.
NPA IN FOCUS Janice Oman
Scotland Representation Manager
The latest Scotland NPA Conference was held on Sunday 6 November at the House for An Art Lover in Glasgow. The event, which was chaired by Scottish NPA Board Member, Noel Wicks, was attended by pharmacy owners and directors, who all found the networking opportunity highly useful and the relevant content informative. The conference saw Community Pharmacy Scotland Head of Policy & Development, Amanda Rae, lead a session on the new elements of the pharmacy contract, while Michael Oswald, also from Community Pharmacy Scotland, led a workshop on maximising contract claims. Lynsey Cleland, GPhC Director for Scotland provided a pharmacy regulation update and NPA Chief Pharmacist, Leyla Hannbeck, presented on patient safety. Conference Chair, Noel Wicks, led a workshop on business efficiency.
The regular quarterly Scottish NPA member forum will meet on the morning of 6 December, at the Dakota Hotel Eurocentral, near Motherwell. Content will include new Scottish NPA resources, an update on the Falsified Medicine Directive and a session on the new Quality Improvement element of the contract led by Annamarie McGregor, who is the Lead for the Quality Roadshows at the RPS.
Appealing to young families and those who have never printed their photos before, FUJIFILM drew visitors in with a free magnetic photo print, as well as the ‘Fuji home on wheels’ - a portable home filled with a variety of photo prints and products, available through the FUJIFILM Imagine mobile app and retail partners.
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‘We know that users are taking more photos that ever on their smartphones,’ said Peter Wigington, Marketing Manager at FUJIFILM, ‘but with the instant digital gratification there isn’t as much of a demand for printed materials any more. By providing visitors with a photograph from their own smartphone - printed almost instantly - and showing them how photos can make a home, we hope to introduce the magic of photography to a digital generation.’
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In total FUJIFILM printed 12,130 photo magnets, educating visitors on the ease and quality of the prints, as well introducing them to the FUJIFILM Imagine print solution.
FUJIFILM took the opportunity to survey potential customers on the stand, gaining a total of 1,434 responses. This led to interesting insights into the way people are taking and printing photographs, 46 - SCOTTISH PHARMACIST
xxxx 46 - SCOTTISH PHARMACIST including:
• 81 per cent of those surveyed take photographs on a smartphone
• 44 per cent use a digital camera
• 38 per cent print their photos at home
• 33 per cent print their photos at a supermarket
• 25 per cent print their photos online
• 69 per cent would like to order photo prints and gifts from their
smartphones
• 33 per cent rarely or never print their photographs
The information and feedback gained from the Wonder Photo Tour has been invaluable for FUJIFILM UK, who will use these insights to plan future marketing campaigns and strategies.
‘What we’ve learnt is that there is indeed an appreciation and desire for printed photography,’ Peter Wigington continued. ‘We’re using this information to enhance the FUJIFILM customer experience, and continue to come up with new, innovative products and ways of printing photographs.’
The NPA’s Ask Your Pharmacist (AYP) Week was marked in Scotland, with specific Scottish AYP resources developed this year. They were used by several members to run AYP initiatives, including school talks, a GP surgery patient event and Health check pharmacy events. AYP support is available all year round for any member who would like to engage with their community about the developing role of community pharmacy.
NPA members in Scotland can now use the new online NPA Patient Safety Incident reporting tool, to record patient safety incidents including near misses and errors. Pharmacists and pharmacy staff can report near misses and errors in an anonymous, systematic and quick-to-use format via the NPA website. The incident report form is submitted to the NPA without patient or staff identifiers. On completion, forms can be printed off or emailed to the pharmacy to keep, with the addition of patient details as a pharmacy record of the incident. Scottish Patient Safety Incident reports will be collated and reviewed with feedback provided to Scottish members on a quarterly basis. The process will help to identify actions you can apply in your pharmacy that can improve patient safety by avoiding future incidents.
Another recently-developed NPA resource is a standard operating procedure (SOP) and FAQ sheet for the provision of the Minor Ailment Service (MAS) for NPA members in Scotland. These resources, available to download from the NPA website, have been developed in response to the revised Health Board Additional Pharmaceutical Services (Minor Ailment Service) (Scotland) Directions 2016, which came into force on 1 August. The new rules define and strengthen the responsibilities involved with MAS registration, gathering patient consent and remuneration processes, as well as setting out ten Key Principles for MAS providers. The SOP and FAQs resource can be used to help ensure effective delivery of MAS in the pharmacy. As required by the regulations, a section of the SOP specifies procedures for patients who are housebound.
Please do not hesitate to contact Janice on
j.oman@
npa.co.uk if you have any issues you would like to raise.
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