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inside FEATURES The anti-conference

Why businesses need more than curling sandwiches and grey meeting rooms


magine the delight you would feel the next time you were at a conference, meeting or business ‘away day’, to not be faced with the usual

‘corporate’ offering of an airless grey meeting room, stiff sandwiches with soft crisps and a very stingy plate of the cheapest biscuits money can buy. Imagine instead being greeted with a long sweeping driveway, a friendly dog greeting you a waggy hello, huge windowed rooms packed with original artwork and fine antiques, a fabulous feast of delicious food – not a plastic sandwich in sight - and proper fresh ground coffee, loose leafed tea and even cocktails… Research has proved that employees are more productive and inspired when put within inspiring surroundings, yet businesses still seem to approach corporate hospitality in an entirely different way to regular hospitality.

For me, there is too much compromise in corporate hospitality – nothing is ever quite good enough. Why, because it is a conference or meeting, should mediocre food and drink suffice, why choose the dullest venue? We have always approached business entertaining at

Ston Easton Park in exactly the same way we have approached any other kind of entertaining. We want our guests to be lavished with the kindest service, spoiled with the most exquisite food, uplifted with the most beautiful views and cosseted within glorious surroundings and as a result of this, we have businesses that have been returning to us for years and years. Their meetings are hugely productive, their colleagues motivated and everyone leaves feeling truly looked after, garnering good will that will stand them in good stead for months to come.



The Yellow Room at Ston Easton Park is particularly suited to conferences

20 insight NOVEMBER/DECEMBER 2016

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