Sept/Oct 2016
THE ORGANIZATIONAL BALANCE OF BUSINESS
executive insight
As businesses continue to grow, the importance of competent, effective management will in- crease. Management education and skill re- quirements will also grow as society and tech- nology become more advanced.
Experience has shown that three distinct areas of man- agement can affect the overall performance and profit- ability of a business. The first area is marketing. It is vital to know and understand your customers’ needs and to carry or develop products that meet those needs. Know- ing your customers’ wants and needs takes both research and a clear understanding of your customer base.
The next area is product knowledge. Developing or finding products and understanding their application and the product support necessary remains crucial. This area is often supported by the manufacturer.
The final area is infrastructure. This includes, but is not limited to facilities, tools, accounting, IT, human resourc- es and compliance issues.
Keep in mind that no area is more important than anoth- er. Equal weight should be given to balancing marketing, product and infrastructure. A good way to evaluate your business is to review and score each of these items using the following checklist.
The process starts and ends with marketing. First, iden- tify your customers’ needs, which will ultimately drive all of the other items.
Second, select the products and provide the necessary customer support. This involves knowing how to select and deal with manufacturers, which can be the most challenging part of the process.
OFFICERS: Boyd Mitchell
Chairman Bob Sinclair
Vice Chairman Bruce Keim
Past Chairman
EDA DIRECTOR: Ivan Dorhout
DIRECTORS: Todd Barker Scott Beach
Kent Grosshans Clay Haley
Steve Manzer Rock Valley, IA Lenox, IA Grinnell, IA
Central City, NE Carroll, IA
Osmond, NE
Vol. 95 No. 5
Atkinson, NE Sigourney, IA Hamburg, IA
OFFICERS: Don Partridge
Chairman Alex Rueter
Vice Chairman Mark Swedlund
Past Chairman
DIRECTORS: Bruce Bowman Rick Boat
Brian Jansen Nick Sinn
STAFF:
Andrew Goodman Tom Junge
Mark Othmer Donna Miller Will Rogers
Cindy Feldman Sandi Cory Julie Taylor
Annmarie McGowan Kari Dostalik
David Adelman Tim Keigher
CONTACT I-NEDA: 8330 NW 54th Ave. Johnston, IA | 50131-2841
E:
info@ineda.com | W:
www.ineda.com P: 515.223.5119 | F: 515.223.7832 TF: 800.622.0016.
SUBSCRIPTION INFORMATION:
Individual subscriptions are available without charge to Association members. One-year subscriptions are available to all others for $30.00 (6 issues). Contact I-NEDA for additional information. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is furnished with the under- standing that the Iowa-Nebraska Equipment Dealers Association, the publisher, is not engaged in rendering legal, accounting, or other professional services. Changes in the law may render the information contained in this publication invalid. Legal advice or other expert assistance should be obtained from a competent professional.
Affiliated with: 2 | The Retailer Magazine | Sept/Oct
President/CEO IA Field Director NE Field Director Operations Manager
Director of Gov’t. Affairs Marketing Director Assoc. Svcs. Assist. Acct./HR Coordinator Assoc. Svcs. Assist. Editor/Writer
IA Legislative Director NE Legislative Director
Des Moines, IA Pella, IA
Des Moines, IA Des Moines, IA
Omaha, IA Elkhart, IA Ankeny, IA
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