ENGAGED EMPLOYEES
EMPLOYEES = EXEMPLARY
At its core, civic engagement creates bonds among employ- ees, encourages a value-based culture, and increases the overall morale of a business. It creates incredible team build- ing and leadership experiences, gives employees an opportu- nity to make an impact toward something they are passionate about, and helps employees see their challenges and accom- plishments through a different lens.
– Patrick Brandt
Studies have shown that employees who volunteer often are more engaged and happy at work, because getting out and being active in the community allows them to step away from their day-to-day activities and give back to those who need their help the most. These employees often work harder and stay longer at a job as well.
Today’s youth are growing up with school systems that require community participation, so the need to volunteer is in their DNA. They want to roll up their sleeves and make a differ- ence. And they want to work for a business that believes in the same things they do.
In its Volunteer Impact Survey, Deloitte found that 70 percent of employees between the ages of 21 and 35 strongly favored working for businesses committed to their community. It also discovered that when young workers are encouraged to get out and volunteer, they are twice as likely to say their work culture is positive, and they are more likely to be proud of their work, feel loyal to their employer and recommend their workplace to a friend.
When your employees volunteer, they have the opportunity to share their knowledge and skills, build stronger community ties and become the public face of the company. Other bene- fits include:
Employee Retention – Meeting and befriending people in the community can help ensure that employees remain at their job in rural communities. An engaged culture in the workplace also improves employee morale, which can result in heightened employee retention rates.
Increased Business – Volunteering can help further net- working opportunities and generate leads for new business.
Sept/Oct | The Retailer Magazine | 17
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