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ABOUT DSI BLACK PAGES


The specific purpose of the DSI Black Pages is to give our advertisers access to the African- American community market place in a directory designed specifically for that market. With an annual expenditure of over $930 billion, the African-American community is a lucrative market for businesses that seek to increase their market share. DSI Black Pages will be your “gateway to the African-American community,” by working with you to create a position, build awareness, and operate successfully in the community. Through our community distribution network of churches, social organizations, local retailers and direct to homes, DSI Black Pages will enable your company to continue strengthening your position in the community.


For the past 25 years, DSI Black Pages has helped businesses in the Tampa Bay area create a strategy within the African-American community by publishing and distributing DSI Black Pages. Recently, DSI Black Pages will launch the 25th Anniversary edition of the DSI Black Pages Directory that includes business ads and listings focused on the combined Florida metro areas of Tampa/St. Petersburg/Clearwater/Brandon/Riverview/Sarasota/Lakeland/Plant City and other surrounding communities; these selected communities represent an African- American residential population of more than 350,000 according to the 2015 U.S. Census bureau estimates. The DSI Black Pages is also available online at www.dsiblackpages.com with active links to advertisers’ websites and email.


OUR MISSION


The mission of DSI Black Pages is to deliver a quality publication that will enable our customers to grow their business and connect, in a meaningful way, with the African-American community. We are committed to keeping our promises to our customers, our employees and to the community we serve while staying true to our core values of integrity, teamwork, and fairness.


MARKETING STRATEGIES


DSI Black Pages conducts an aggressive marketing campaign to promote and distribute our directories on a local level. Our marketing initiatives include: ongoing press releases, radio spots, trade shows, direct mailings to business owners and consumers. In addition, the DSI Black Pages is promoted in local newspapers and at local community events. A unique benefit of being an advertiser in the DSI Black Pages is the opportunity to be featured in the DSI Black Pages advertising/promotions and at the DSI Black Pages annual Showcasing event.


DSI Black Pages – 5508 N. 50th Street - Suite 11 - Tampa, FL 33610 - 813-282-3883 www.dsiblackpages.com


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