This page contains a Flash digital edition of a book.
A DeVerger Systems, Inc. company


BLACK PAGES DIRECTORIES Serving large Metropolitan areas throughout the United States.

The African American consumer market has and will continue to play a critical role in American culture. The impact of this market will increase in years to come, given its projected growth and increased buying power. To that end, marketing to African Americans will continue to be an important element of advertising plans for companies looking to reach all segments of the population effectively.

DSI Black Pages is the direct connection to the African-American community. Everyday, thousands of consumers and businesses use the DSI Black Pages as their number one source of information in identifying Black-owned businesses and all businesses serving the African American consumer market.

Reaching diverse markets has become increasingly important in today's expanding marketplace. The DSI Black Pages provides advertisers the opportunity to reach the African- American market with a unique publication.

There are 46.3 million African Americans in the United States comprising 14.4% of the total population. This population segment is expected to grow nearly twice as fast as the rest of the population over the next fifty years. The median age of African Americans is 30, nearly six years younger than the median age of the total population.

According to U.S. Census data, 85% of African Americans live in metropolitan areas with the majority living in the top 20 metropolitan areas. The Black Pages directories nationally penetrate these top DMA markets with a circulation readership of over 1.5 million allowing advertisers to target African American consumers and businesses most efficiently. Combined, Black Pages directories are among the top publications reaching the African-American community.

African Americans spend over $930 billion annually, growing to 1.14 Trillion in 2015. There are 12.9 million African-American households in the U.S. African-American households are larger than the average of the total population. The average size of each African-American household is 3.4 people compared to the U.S. average of 2.5 people. An average household spends $36,149 annually.

African Americans are an active consumer market. African Americans most often shop for pleasure. In fact for most people, shopping trips are regular social outings with their peers. This behavior increases the breadth of potential customers that can be generated by word-of-mouth and referrals.

DSI Black Pages – 5508 N. 50th Street - Suite 11 - Tampa, FL 33610 - 813-282-3883

Page 2 of 8

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8