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Thursday April 7


3:00pm– 4:30pm The Neoscape Design Challenge, Neoscape, 23 Drydock Avenue, 5th Floor,


Boston,MA 02210, RSVP at: neoscapedesignchallenge.eventbrite.com, www.neoscape.com


As a creative agency,we spend our days trying to solve client challenges inways that are innovative, different, and excitingwhile accommodating project parameters (budget, schedule, etc.).Designers in our studio—and in general—have to be nimble and adjust creatively to the needs andwhims of clients. We alsomust be creative about limitations and use themto our advantage. In thisBostonDesignWeek session,we’ll explore differentways to remain flexible, yet focused, during the creative process.


4:30pm– 6:00pm


Execution Isn’t Everything: The Importance of Experiential Event Branding, VDA Productions, 63 Inner Belt Road, Somerville,MA 02143, RSVP at: vdabdw2016.eventbrite.com, www.vdaproductions.com


Tips and tricks for enhancing client/customer relationships, building bridges to brand touch-points, and nailing the attendee/customer experience. Learn the pitfalls and power of experiential brandingwhen it comes to your event and retail space by side-step- ping landmines, and leverage every touch-point for a successful experience. Industry expertsBob Russo, Director of Creative Services at VDAProductions, and KevinHart, President and CreativeDirector of H|BAgency,will teach you tomemorably connect with your target audiences before, during, and after your launch.


5:30pm– 7:30pm


An Eveningwith ELLEDECOR Editor in Chief, MichaelBoodro, Room & Board, 375 Newbury Street, Boston,MA 02115, RSVPswill be accepted starting March 17. Visit BostonDesignWeek.com for an updated link at that time. www.roomandboard.com


CelebrateBostonDesignWeek onApril 7 from5:30 to 7:30with a special evening at Room&Boardwith ELLEDECOR Editor in Chief,MichaelBoodro. Join Michael and fellowdesign enthusiasts for a lively conversation aboutAmerican craftsmanship in the artisan design industry and the growing appreciation for creating handcrafted products. Explore Room& Board’s newassortment of beautifully designed American-made furniture and accessorieswhile you enjoy light refreshments and enter towin a $500 gift card.


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