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 OFFSIDE Simply the Best


  


As well as supreme footballing skills, Georgie also had a talent for ‘enjoying’ himself, and his rock star looks and lifestyle was always at odds with the United management, but a big hit with the ladies.


He was discovered by talent scout Bob Bishop,   15-year-old Best playing for Cregagh Boys’ Club. It simply said: “I think I’ve found you a genius”.


  Whilst, on another occasion, he commented: “We had our problems with the wee fella, but I prefer to remember his genius.”


And Georgie himself wasn’t shy of voicing his  


“I spent a lot of money on booze, women and 


“They’ll forget all the rubbish when I’ve gone and they’ll remember the football. If only one person thinks I’m the best player in the world, that’s good enough for me.”


People always say I shouldn’t be burning the candle at both ends. Maybe they haven’t got a big enough candle.”


“Pele said he thought I was the greatest ever player. I have always thought I was the best ever


The importance of branding


   


It demonstrates that what works in one market can be a disaster in another.


Brand names are supposed to embody the core values a product wants to project. That is why big companies spend millions of dollars choosing the right name.


The owners of the new clothing range clearly believe they are onto a winner. It was launched, with some fanfare, by Saif Ali Khan, one of India’s leading Bollywood actors.


player - that’s the way you have to look at it. I have never looked at another player and felt inferior.”


“If you’d given me the choice of going out and  30 yards against Liverpool or going to bed  choice. Luckily, I had both.”


  wanted to outdo everyone when I played, I had to outdo everyone when we were out on the town.”


 die too young, but what a talent.


Forget the Urban dictionary, here’s the football version


   


   


  eye but high maintenance and tends to wither in the winter.


  


  


Luis Nani © Zimbio


152 I PC DECEMBER/JANUARY 2016


 A cross between a holding  the modern game.


  - a penalty shootout, e.g. “Both teams are 


A goal that ends a forward’s lengthy goal drought.


 ignores his manager and team-mates when replaced, instead heading directly down the tunnel to the dressing room.


  the run of play. See Beckham, England v Greece (2001).


 of stepovers from a player which results in a loss of possession - as perfected by Nani.


  defending.


And the name of the new sportswear? 


The not so serious side of the industry


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