Partnerships Project Partnerships Insight MD William Davis explains why good partnerships are so important for good research G
ood research is more often than not founded on good partnerships – the pooling of different ideas and the collaboration of different expertise, people working together to deliver the best results
It is a system that works well in Europe, where through the
collected resources of the 28 countries working in partnership, the union has amassed a fortune of 80 billion euro to fund research and innovation over the next seven years. And, through close collaboration, compromise and good old-fashioned negotiation, this Horizon 2020 budget will be delivered to the front line more efficiently and more targeted than any preceding funding programme. That’s partnership in action. Of course, it’s the partnerships forged in consortia all over Europe
over the next seven years that will deliver the results that will help shape our lives. The success of all EU and nationally-funded projects will depend on the brilliant minds and skills of Europe’s scientists, engineers, researchers, industrialists, administrators, workers and many more, now working in partnership to think, plan, test, discover, invent, innovate and produce the solutions that will help us meet society’s grandest of challenges. Insight embraces and supports this grand ambition that has made
Europe the centre of research expertise in the world. And we like to think that through our own partnerships, we have
played and will continue to play an important part in helping deliver the success Europe’s finest minds deserve. Partnership is at the centre of everything we do here at Insight.
Every project we work with in putting together this magazine becomes our partner. We work closely with each one to ensure we are telling their story in a way that will deliver maximum impact. We also work hard to ensure all this
material is effective, establishing strategic media partnerships with key research and innovation events that bring major, cross- sectorial stakeholders together. Added to our established subscriber database, this is targeted dissemination and it ensures that each project we partner is seen in the right place at the right time by the right people. Being involved as media partners to these
“Insight embraces and supports this grand ambition that has made
events also ensures our editors keep up to date with all the current thinking, policies and developments across the multitude of thematic sectors that makes up Europe’s rich tapestry of research. Finally, Insight has its full project partnerships – in which we are full members of a project consortium,
from proposal stage to
implementation, and work package leaders for dissemination, communication and exploitation. We are currently full partners with several FP7 projects, while we
also coordinate our own project funded through the TSB in the UK. This is looking into what makes effective dissemination practice and how information is accessed and used by different people involved in the world of research. Now, with the arrival of the new
www.projectsmagazine.eu.com
funding programme, Horizon 2020, it’s never been more important to have the right dissemination partner involved in your project from the start. Greater emphasis than ever before is being placed on delivering real impact with your research and proposals will be scored highly at the proposal stage if plans for creating that impact are clearly thought out and included. Insight provides bespoke, targeted communications plans for consortia at the proposal stage and then delivering all aspects of extremely cost- effective dissemination and exploitation activity throughout a project’s lifespan. “Insight is an extremely valuable partner
for the iNSPiRe project,” says Roberto Fedrizzi of EURAC and the project coordinator for the iNSPiRe project. “Not only did our dissemination plan score
highly with the proposal evaluators, but they have
created
Europe the centre of research expertise in the world”
a sophisticated produced fantastic website,
researched an invaluable target audience and user group,
posters,
brochures and other print material and have even made a film,” he continues. “We are half way into the four-year project and I feel this intelligent
and dissemination is
coordinated both
approach refreshing to and
extremely effective. We have regular dissemination meetings and Insight has involved all the partners in this important aspect of any research project. I would highly recommend having them on board.” Over the next few pages, we have put together several articles
about our partnerships – media partnerships, project partnerships and a diary of events at which we will be present working to raise the profile of all with whom we work. ★
For more information about partnering Insight, contact Communications Director Sam Davis at
sam@ipl.eu.com or call +44 117 2033 120
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