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CALENDAR NOVEMBER


November 26-27 Holiday - TTA Office Closed


DECEMBER December 1-2 NATMI Safety & DOT Compliance


December 24-25 Holiday - TTA Office Closed


TBA WTN (Memphis) Big Rigs for Little Kids Golf Tournament


Dates are subject to change. Please refer to the monthly Newsletter for updates


MAX FULLER


• Age: 62. • Job: CEOofU.S. Xpress Enterprises.


• Education: A native of Athens, Tenn., Fuller graduated from the University of Tennessee in 1975 with a B.A. degree in finance and business administration.


• Career:He hasworked in the transportation industry more than 30 years. After working at Southwest Motor Freight, he and attorney Patrick E.Quinn startedU.S. Xpress in 1986.


• Boardmemberships:He has served on the boards of SunTrust Bank of Chattanooga, The En- terprise Center and the Chancellor’s Round Table at the University of Tennessee at Chattanooga.


• Personal: Fuller and hiswife, Janice, live in Chattanooga and have three children and four grandchildren.


PHOTO BY DOUGSTRICKLAND /TIMES FREE PRESS


New Members! ALLIED


Welcome


Ahern & Associates, Ltd. Assured Neace Lukens Avant Specialty Claims Carr Allison EpicVue


Fleet Advantage


Ritchie Bros. Auctioneers Rockland Flooring Safety Vision, LLC


Yokohama Tire Corp. CARRIER


Derby Distribution, Inc. Eco-Energy, LLC


Grammer Industries


Jim Dandy Freight Services Music City Logistics Express


He said all the inaugural listers have


at least one thing in common: “They built something significant.” “They were trailblazers. They were


reformers. They were investors. They were social entrepreneurs,” he said. Looking back, Fuller sees so many


things falling his way again and again. He was born into trucking. And in


Chattanooga, a “central port to a big part of the population of this country,” he said. Clyde Fuller gifted his sons trucks to


get their companies started. And because Chattanooga was a smaller city, there was less initial capital required to get a compa- ny off the ground compared to some of U.S. Xpress’ competitors. In 1986, the year U.S. Xpress began op-


erations, fuel prices took their biggest drop in history at that point, remembers Fuller. And fuel is roughly 20 percent of the cost of operating a long-haul trucking company. “It turned out to be almost the perfect


time to start a trucking company,” said Full- er. “By 1989, we were growing so fast that we almost couldn’t finance the company.” Fuller says he always seized the oppor-


tunities before him — but he doesn’t take credit for the opportunities that appeared. “I really believe I’ve been put in the


right places at the right time,” he said. “No one could have been that smart to put me there. I’m not that smart.” It’s just like falling in with the eventual


godfathers — the gatekeepers, Fuller calls them — of American motor carrier trans- port: “I couldn’t make these things happen.”


26 TENNESSEE TRUCKING NEWS


THERE ARE STILL UNTAPPED,


UNDISCOVERED,


TECHNOLOGIES TO HARNESS. THERE


AMERICANS FASTER, CHEAPER.


ARE STILL WAYS TO GET GOODS TO


But Fuller the innovator isn’t finished.


He doesn’t say much about retirement, other than “I probably won’t.” There are still untapped, undiscovered, technologies to harness. There are still ways to get goods to Americans faster, cheaper. “I’m looking for a better way to do


things,” Fuller said. “I’m looking for that competitive advantage.” Then, he shared one of his favorite


pieces of advice: If you don’t like the result you’re getting, change the equation. After talking trucks for an hour, Fuller


dropped an unexpected “Star Trek” refer- ence.


Remember when Capt. James T. Kirk re-


programmed the no-win-scenario Kobayas- hi Maru training exercise before taking the test himself. “That way,” said Fuller, “he knew all the


answers.” TTN Q3 2015


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