Partnerships Project Partnerships Insight MD William Davis explains why good partnerships are so important for good research G


ood research is more often than not founded on good partnerships – the pooling of different ideas and the collaboration of different expertise, people working together to deliver the best results.


It is a system that works well in Europe, where through the


collected resources of the 28 countries working in partnership, the union has amassed a fortune of €80bn to fund research and innovation


over the next six years. And, through close


collaboration, compromise and good old-fashioned negotiation, this Horizon 2020 budget will be delivered to the front line more efficiently and more targeted than any preceding funding programme. That’s partnership in action. Of course, it’s the partnerships forged in consortia all over Europe


over the next seven years that will deliver the results that will help shape our lives. The success of all EU and nationally-funded projects will depend on the brilliant minds and skills of Europe’s scientists, engineers, researchers, industrialists, administrators, workers and many more, now working in partnership to think, plan, test, discover, invent, innovate and produce the solutions that will help us meet society’s grandest of challenges. iMinds is a particularly good example of this sort of successful partnership in action. Insight embraces and supports this grand ambition that has made


Europe the centre of research expertise in the world. And we like to think that through our own partnerships, we have


played and will continue to play an important part in helping deliver the success Europe’s finest minds deserve. Partnership is at the centre of everything


we do here at Insight. Every project we work with in putting together this magazine becomes our partner. We work closely with each one to ensure we are telling their story in a way that will deliver maximum impact. We also work hard to ensure all this


material is effective, establishing strategic media partnerships with key research and innovation events, like the recent Systems Biology


Conference at the


involved in the world of research. Now, with the arrival of Horizon 2020, it’s never been more important to have the right dissemination partner involved in your project from the start. Greater emphasis than ever before is being placed on delivering real impact with your research and proposals will be scored highly at the proposal stage if plans for creating that impact are clearly thought out and included. Insight provides bespoke, targeted


“Insight is an


extremely valuable partner for the iNSPiRe project”


Karolinska


Institutet and the AAL Forum in Ghent that bring major, cross-sectorial stakeholders together. Added to our established subscriber database, this is targeted dissemination and it ensures that each project we partner is seen in the right place, at the right time, by the right people. Being involved as media partners to these events also ensures our


editors keep up to date with all the current thinking, policies and developments across the multitude of thematic sectors that makes up Europe’s rich tapestry of research. Insight also has its full project partnerships – in which we are full


members of a project consortium, from proposal stage to implementation, and work package leaders for dissemination, communication and exploitation. We are currently full partners with several FP7 projects, while we


also coordinate our own project funded through the TSB in the UK. This is looking into what makes effective dissemination practice and how information is accessed and used by different people


www.projectsmagazine.eu.com


communications plans for consortia at the proposal stage and then delivers all aspects of extremely cost-effective dissemination and


exploitation activity throughout a


project’s lifespan. “Insight is an extremely valuable partner for


the iNSPiRe project,” says Roberto Fedrizzi of EURAC and the project’s coordinator. “Not only did our dissemination plan score


highly with the proposal evaluators, but they have


created a sophisticated website,


researched an invaluable target audience and user group, produced fantastic posters, brochures and other print material and have even made a film,” he continues. “We are half way into the four-year project and I feel this intelligent and coordinated approach to dissemination is both refreshing and extremely effective. We have regular dissemination meetings and Insight has involved all the partners in this important aspect of any research project. I would highly recommend having them on board.” Over the next few pages, we have put together several articles


about our partnerships – media partnerships and project partnerships - to showcase the work being done in our projects as well as demonstrate good dissemination practice - that’s partnership in action.★


For more information about partnering Insight, contact Communications Director Sam Davis at sam@ipl.eu.com or call +44 117 2033 120


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