This page contains a Flash digital edition of a book.
Picture hooks.. Getting stuck into the various operations of hand made hooks, drawing, bending, shaping, sharpening and finishing, the same care and skill is still very much in evidence, despite the huge investment in machinery


The first VMC hooks were 100 percent


handcrafted, utilizing one specific machine or tool for each stage of manufacturing, which produced a quality of hook that was unmatched.


Vmc Today: Capturing Business Hook, Line And Sinker ..


Nowadays, VMC produces 4 million hooks per day, with machines running around the clock to fill the demand. The company exports 70 percent of its hooks around the world. “VMC’s success has been made possible because of years of experience


and our ability to continue to develop and innovate in the market,” said Stanislas de Castelnau, president and managing director of VMC, “but even more important is the ‘savoir-faire’ of the people making our hooks.” VMC has consistently led the industry


in treble hook design. The Needle Cone Point and the Cone Cut Point are just two of its world-famous designs. The Fastgrip triple mini-barb pattern was a world first. The company was also among the first to use Vanadium, a steel alloy for hook production. VMC’s success story doesn’t stop there.


In November 2000, Rapala — the world’s leading brand of fishing lures — joined


forces with VMC. Today, the vast majority of Rapala and Respected Rapala Brands lures are equipped with VMC treble hooks, delighting anglers and helping them reel in the big ones wherever water exists on the globe. “VMC’s 100th anniversary was an


exciting milestone,” said Tom Mackin, president of Rapala U.S.A. “Their superior-quality product and innovation will continue to set the benchmark in fish hook design and production.” www.vmcpeche.com


Today, the vast majority of Rapala and Respected Rapala Brands lures are equipped with VMC treble hooks


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