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● To advocate to national and local government the importance of ensuring that tourism interests are fully considered in infrastructure decisions

● To encourage and influence national and local government in their funding support for the maintenance, upkeep and further development of visitor attractions, and the fabric of their building and estates

● To advise government during its consideration of fiscal and taxation issues which affect member attractions and the tourism industry in general

● To demonstrate to both central and local government the cost-effectiveness of the marketing and promotion of tourism, and the importance of adequate public funding of these activities

● To exchange information and ideas between members so that presentation, service, customer care, good practice and value for money are maintained at the highest standards

1990: 0.6 m Today: 2.06m


1990: 1.19m Today: 1.36m



His Royal Highness The Duke of York becomes President of ALVA.


Tate Modern opens on London’s South Bank, swiftly becoming one of the UK’s most popular cutural attractions.


ALVA plays the lead role in facilitating the formation of the Tourism Alliance and is represented on its Board.


Terrorist attacks in the US on September 11th usher in strict new airport security procedures.

The Great Court at the British Museum is opened on 6 December by Her Majesty The Queen.


The Eden Project opens in March near St Austell in Cornwall.


The first outbreak of Foot and Mouth Disease in the UK since 1967 has a devastating impact on tourism in the affected areas.


Her Majesty The Queen celebrates her Golden Jubilee.


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