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Lord Lee of Trafford DL Chairman of


When the Association of Leading Visitor Attractions was first formed we had high hopes that it would become the leading representative body in the UK tourism industry. 25 years on, I like to think that we have achieved just that. Through the efforts of our Directors, Sir Rae McKaig, Rear Admiral Christopher Wood, Colonel Robin Broke and Bernard Donoghue, and of course our supportive Board members, staff and member organisations, ALVA has become an organisation which wields considerable influence, acting as a force for change in our fast-moving industry. The next 25 years promise to be just as exciting and I have no doubt that ALVA’s importance and achievements will continue to grow and increase.


Roman Baths & Pump Room, Bath.


Bernard Donoghue Director of


If a year in politics is considered a long time, then 25 years in tourism must seem like an eternity - such is the amount of change we’ve witnessed in the last quarter century. From the beginnings of the internet - which has revolutionised every corner of our industry - to changes of government, global recession and terrorist attacks, the challenges our members have faced have been both considerable and transformative. That they have risen to meet them is no small feat, and at ALVA we are very proud to have joined them on that journey - advising, informing and lobbying on their behalf. We continue to adapt, grow and improve to better support them in their roles.


Castle Howard, Yorkshire.


Pleasure Beach, Blackpool.


Old Royal Naval College, Greenwich.


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