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“ 1990

The Association of Leading Visitor Attractions is incorporated on 2nd April, with 8 members at launch.

Dumbledore’s Office: Warner Bros. Studio Tour London, “The Making of Harry Potter.”

ALVA is the 'go to' source regarding all aspects of the attractions business, both public and private sector. The membership meetings and networking groups from HR to learning, ticketing and finance provide a benchmarking and information sharing environment which is enlightening, mutually supportive and fun.

Sarah Roots, Vice President, Warner Bros. Studio Tour, London and Hollywood. Today

V&A South Kensington

1990: 0.89m Today: 1.43m

+60% 1992

Rear Admiral Christopher Wood succeeds Sir Rae McKaig as ALVA Director.

1990: 2.9m Today: 4.3m

+48% 1995

Opening of the Channel Tunnel, connecting mainland Europe to the UK, boosting inbound tourism.

1990: 0.94m Today: 3.18m

+238% 1996

The National Trust celebrates its 100th anniversary.

Tim Berners Lee creates the first web server - the internet is about to become accessible and will transform the tourism industry in the years to come.


Fire breaks out in Windsor Castle, causing millions of pounds worth of damage. This later prompts the opening of Buckingham Palace to visitors to help foot the bill.

Colonel Robin Broke succeeds Rear Admiral Christopher Wood as ALVA Director.

1994 1995

ALVA launches Benchmarking services. As of 2015 it involves 85 attractions.


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