STEP THREE: SET YOUR BUSINESS APART


REMEMBER THAT LOCALS ARE JUST AS IMPORTANT AS VISITORS • Treat locals much as you would an out-of-town visitor. By engaging in conversation, they’ll feel a stronger connection to the community and the region and better appreciate the resources close by. They, too, will become champions for your community and your business.


• Locals will help spread the word. • Local residents bring friends and family – one of the top reasons for travel!


CREATE CURB APPEAL It not only entices visitors to your door, but beautifies your business and your community! •


Creatively use: - Sandwich boards - Window décor - Artful displays - Eye-catching landscaping - Creative sitting areas


BUILD AN EXPERIENCE THAT VISITORS REMEMBER AND TALK ABOUT • Give your visitors an experience that is - Hands-on - Educational - Authentic


• Help fill gaps in your community - Tap into growing market segments and ask yourself what kinds of businesses are missing in your community or the region.


- Think about ways your business can help fill those gaps – whether it’s providing a comfy place to relax and enjoy a cup of coffee, renting a bicycle to ride along the riverfront or the Byway’s many trails, or selling a product that isn’t available elsewhere in your community.


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