COVER STORY


Top 3 Hospitality Trends for 2015 T


By Niccole Neebling


he hospitality industry in Naples is dedicated to setting the stage for our local residents and visiting


guests to create memorable experiences and stories. Consumers are


changing


faster than ever before in both attitude and behaviors.


Looking ahead, the hospitality industry will continue to engage our guests in personalized experiences in the areas they covet most: new technologies and innovations, social media and talent management.


1. New Technologies and Innovations


Developing mobile technology will provide a higher degree of loyalty as tourism related industries are able to ensure their services are easily within reach, more convenient and personalized for guests.


This technology will actively engage


those who are continuously connected at all times.


Hilton became the first hospitality


company to enable room selection and customization via mobile and web-based floor plans. Digital check-in and room selection appeal to the savvy traveler who demands to be in charge.


“In 2015 Hilton will introduce technology that enables smartphones to be used as room keys.”


To build on empowering those guests, in 2015 Hilton will introduce technology


that enables smartphones to be used as room keys.


2. Social Media The unique offerings of Naples provide


a scenic backdrop for the hospitality industry to set the stage for guests to create their own stories to share.


Social media


provides a great avenue for the hospitality industry to make the most of our natural resources and reach consumers at every phase.


Shula’s and Hilton have successfully


balanced their individual marketing efforts with other local sectors such as attractions, not for profits and the business community to provide a comprehensive experience for both locals and tourists. The key to success is to use


VISIT US ONLINE AT WWW.NAPLESCHAMBER.ORG I BUSINESS CURRENTS™


I NOVEMBER 2014 13


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