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country looking for those stories so they can then present them to local media outlets, legislators, and city and county officials. “Trucking is one of the only industries

that has someone in every congressional district and that serves every community in the country,” Barna said. “We want to tell the industry’s positive story.” The TMAF movement — “We’re calling

it a movement, because campaigns have a beginning and an end, and movements continue,” Barna said —has a website, www., as well as a Facebook page, and a Twitter account (@ TruckingFWD). Social media will play a huge role in the movement because it’s both effective and low-cost, Barna said. TMAF will put out a calendar each month and will work to coordinate messaging among different member groups. The website features several videos that

talk about what truck drivers do and where they deliver. The videos are available to any state trucking associations that want to add their own logos and use the videos in their local media markets, Barna said. The website also features information about the trucking industry – statistics about the number of drivers and job openings as well as facts about the industry’s safety record and improvements in technology. Campaigns this large aren’t cheap, of

course, and TMAF members have set a goal of raising $1 million a year for the next five years. ACT 1 provided the seed money to help the movement get off the ground. So far they’ve raised over $700,000 this year, Barna said, with an additional $3 million-plus in in-kind donations. Some of the largest donations have come fromACT 1, Pilot Flying J, OldDominion Freight Line, Jack Cooper Transport, and Loves Travel Stops, which also put the Trucking Moves America Forward logo on itsNASCAR car.

The money will pay for the development

and creation of new advertisements, developing best practices for the industry, and for educational programs in schools and in the general public. It will also pay for education and outreach aimed at policy makers. “Advocacy is a huge part of it, from the

federal to the local level,” Barna said. “Really the main message is we’re essential, we’re vital, we’re safer than we’ve ever been, and we’re making a big impact on our carbon footprint.” Reaching policy makers is extremely

important, Mason said. “We hope these messages will filter up to


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