64%


75%


78%


79%


82%


89%


90%


www.wcn.co.uk / www.qs.com / www.grovelands.co.uk


Regions that consider MOOCs to be valid form of professional development Videos, MOOCs, Social Media and Testing 100%


50%


0%


Africa &


Middle East


Western Europe


Asia Pacific


Eastern Europe


Total


US &


Canada


Latin


America


Figure 2: Detailed breakdown of different regions of the world where employers consider MOOCs to be a valid form for professional development.


study body language, responsiveness, habits, as well as observing how they construct their answers. Video can capture what words can’t.


• Quick turnaround: Speed of hire is also improved with the use of video technology. Recruiters and hiring managers can see more candidates quickly, filtering out the unwanted applicants at an early stage. This improves the calibre of candidates with less time spent conducting face-to-face interviews, analysing candidates and deliberating over positions.


MOOCs Dr Christina Yan Zhang, China Director, QS Intelligence Unit


What impact will MOOCs (Massive Open Online Course) have on Global Graduate Recruitment? According to the latest research from QS, out of 4,897 employers 71% said they were not familiar with MOOCS.


The QS Global Employer Survey covers nearly 28,000 employers from 24 major industries within 134 countries the world over, meaning that the findings signal that the growth curve of MOOCS within the mind of industry is yet to occur. The findings further revealed that:


On average, currently only 29% (less than 1/3) of employers surveyed are aware of or familiar with MOOCs.


1. Employers consider MOOCS as a valid form for professional development. Indeed, here the figures yield more promise in that 82% of the 884 employers surveyed globally view MOOCs to be a valid platform of professional development (Figure 2).


2 Most employers would encourage their staff to take MOOCs. 84% of 722 employers surveyed would encourage their staff to take MOOCs. (Figure 3).


3. MOOCs completion on a CV is widely considered by employers as a positive factor in recruiting. 71% of 875 surveyed employers consider MOOCs completion on a CV as a positive factor in recruiting.


4. Of 887 respondents who answered the question “What are the main areas you would like to see MOOCs developed?” the breakdown was as follows (figure 5):


Developed in line with the needs of respective corporate scenarios: 1 Business /


Management Skills 2 Finance


3 Technology 4 Clerical Skills 5 Languages 6 Other


293 416 207 324 93


33% 47% 23% 37% 10%


More detailed on the survey responses can be obtained by emailing Christina@qs.com.


Testing, video interviewing and social media Ella Eager, Client Relationship Manager at Grovelands Technology forms a huge part of our daily lives; with 4G available across the country and Wifi on tube stations, we are encouraged to be permanently contactable in today’s world. It is entirely expected to see the increase in uses of technology within recruitment and some of the real benefits it can have both for candidates and employers.


• Testing: Whilst online applications are a standard expectation, we also see an increase in online testing at the first stages of a recruitment process. These help to establish a base line in ability


across all candidates and so manage the influx of applications. In some cases, two or three stages can be completed before the candidate reaches even a telephone interview. With the market focus on providing the very best talent, our top graduate employers ask for additional evidence of a candidate’s skill set to ensure they take on the top percentage of graduates.


604 68%


• Video interviewing: Now common place in recruitment, this allows recruiters to contact and ‘meet’ potential candidates sooner and with more flexibility. For graduates this technology is especially important – when coming to the end of their university time, grads are likely to be applying for roles all over the country or even the world and, with a limited budget for travel it is not only more cost effective but allows grads and employers to complete back to back interviews more easily.


• Social media: A common way for roles to be advertised and candidates sourced, but it is also a key skill that candidates are expected to demonstrate. Social media also has an increasing presence in the marketing of roles and networking. Sites like LinkedIn allow recruiters and candidates to increase their networks and begin to identify the right opportunity before the application process has begun.


The influx of such technologies is making a positive impact on the world of recruitment. Mainly this allows recruiters to speed up the resourcing process by identifying earlier on whether we have the correct candidates. Technology allows recruiters and employers far more confidence in the quality and ability of candidates sourced and provides flexibility for graduates going forward for roles. n


www.agr.org.uk | Graduate Recruiter 29


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