Marketing
The modern day marketing mix
Patients’ time is in short supply, so you’ll need some strategies to get their attention and retain it for repeat custom, says Joanne Mellor
T
he dental profession is an interesting place to be in the 2ıst century. On a daily basis, you deal with many complex- ities that simply become
‘normal routine’, but when you stop and think about the challenges you face, it is easy to see how difficult it is to build a successful, satisfying business. The society we live in today is barely
recognisable from our parents’ generation. Our population is more transient, our pace of life is faster, our attention span is shorter, and everyone appears to want things done yesterday. As time becomes our most important commodity, it is important that we find ways to save it. Every dental practice needs marketing.
Many practices would like to do marketing and believe in marketing, but procrastinate over it. With so many commitments on your time it is impossible for you to successfully add marketing into your weekly/monthly activity. One way or another you will need help. This can be in the form of a capable team member, a practice manager, for larger practices a marketing manager or in many cases a team member in conjunction with an outside marketing agency. This ensures that the marketing gets done in a planned and structured way.
Staff training – a MUST for a patient care focused practice Dentistry is part art, part science, but all about people. At university, the people part of the equation is often overlooked, but that is the most important part of creating a patient care focused business. Dentists are very skilled clinicians, but what about the people part? You provide your patients with dental solutions – either preventive, restorative or cosmetic. Dentistry is a service business, and
Continued » Scottish Dental magazine 47
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