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Eureka! Recycling Joins National Campaign for Responsible Packaging
ureka Recycling, of Minneapolis, has joined a coalition of national and state public interest groups to launch the Make It, Take It Campaign, a collaborative effort to urge consumer goods companies to take responsibility for packaging waste. The campaign is made up of organizations working on waste
E
and recycling, plastic pollution and resource conservation that have come to- gether to elevate the issue of packaging waste, put public pressure on consumer goods companies, and educate and mobilize citizens to work for sustainable packaging policies. The campaign’s first target is the Capri Sun juice pouch. Capri Sun pouches are a highly visible example of consumer packaging that cannot be readily reused, recycled or composted. Each year in the United States, an estimated 1.4 billion Capri Sun pouches end up in landfills, are incinerated or discarded as litter. The Make It, Take It Campaign is urging Kraft Foods, the maker of Capri Sun, to make its packaging reusable, recyclable or compostable and take responsibility for post-consumer collection and recycling. “Companies often design packaging without thinking about what will hap- pen when we’re finished with it,” says Matt Prindiville, co-founder and coordi-
nator of the Make It, Take It Campaign and associate director of Upstream, a national environmental organiza- tion based in Athens, Georgia. “Many types of packaging, often plastic or multi-layered, are impossible to recy- cle or compost. Because of this, the majority of packaging ends up being wasted in incinerators and landfills, or as roadside litter that eventually be- comes marine debris that fouls oceans and harms wildlife.” Eureka! Recycling is the only organization in Minnesota that special- izes in zero waste. The organization’s services, programs and policy work present solutions to the social, environ- mental and health problems caused by waste. Eureka Recycling’s mission is to demonstrate that waste is preventable, not inevitable.
For more information, visit Eureka
Recycling.org or
MakeItTakeIt.net.
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