news 9 Marketing wins professional acclaim
The number of marketing students gaining top marks in their professional qualification exams has won acclaim for the University of Portsmouth
The Chartered Institute of Marketing (CIM), which awards professional qualifications in marketing, has commended the University for achieving excellent results.
To be commended, more than five students have to achieve higher than 90% in their CIM exams for their introductory certificate, professional certificate or professional diploma qualifications, or higher than 80% in their chartered postgraduate diploma exams.
Portsmouth Business School was commended for both units of the introductory certificate: ’What is marketing?’ and ’Understanding customer relationships’.
Karen Middleton is a tutor and oversees the integration of professional qualifications in marketing courses at the University. She said: “This is absolutely brilliant news and we are delighted. These qualifications are a gold standard in industry and are not easy. To have a large number of students achieving distinctions is testament to the hard work both of our students and our teaching staff. It is very heartening to see
From left: Aymar Dimi, tutor Karen Middleton and Chris Bartley
that the supportive environment we seek to engender in the Business School has delivered results.“
Students taking the CIM courses alongside their degree studies credit their tutors for their success.
Aymar Dimi, 36, from Eastleigh, is studying towards his BA in business enterprise development and is one of the students to gain a distinction in his CIM professional qualification exams.
He said: “I came to the University with little knowledge of marketing principles although I had some previous
work experience in sales, so it is fair to say that the teaching and the mentoring support I received really helped me achieve this great result and learn new skills along the way.
“My CIM qualification has given my employment prospects a real boost and I have gained a lot of credibility in my competence as a marketer.“
Chris Bartley, 26, from Bognor Regis, is studying for his BA in marketing and also gained a distinction.
He said: “I was extremely excited to receive my grades, which I could not have achieved without the support and guidance of my tutor, Karen Middleton. As a mature student I feel the qualification will appeal to employers and I have already received positive feedback on job applications.“
Details:
www.port.ac.uk
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Portsmouth Business School’s Master of Business Administration (MBA) will provide you with the opportunity to develop your strategic problem-solving skills whilst mastering the latest business knowledge and practice:
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To find out more about our wide range of degrees, come along to one of our regular open evenings – details of which can be found at
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‘Since graduating, I’ve applied much of what I have learnt through new challenging roles in the UK and internationally.’
Marc Gray Performance Excellence Manager, BAE Systems
www.port.ac.uk THE BUSINESS MAGAZINE – SOLENT & SOUTH CENTRAL – APRIL 2014
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