INDUSTRY INSIGHTS
WHOLE LIFE TRAINING Brett Denuo, consultant – US
a chaotic, busy world demands more of our time and energy. Yet we’ve reached a tipping point: something must change. The challenge is to better incorporate healthy habits into daily life. In the future, we’ll see more examples
W
of health solutions turning up in places and spaces we would have never dreamed of. In 2010, Washington DC offered HIV/AIDS screening tests at DMV (Department of Motor Vehicles) locations around the city. Since then, we’ve witnessed flu shots being offered at airports and more health clinics popping up in retail locations. Meanwhile, from a fitness perspective,
Bogota in Colombia has already received accolades for its efforts to transform the urban environment and promote more physical activity among its residents. Meanwhile an innovative Vertical Gym concept has allowed gym and fitness
hile health is high on our list of priorities, living a healthy lifestyle is often sacrificed as
spaces to be created in the already densely packed slums of Caracas, Venezuela. Going forward, as a growing percentage of the global population find themselves living in cities, there will be a need for even more creative use of urban space to provide opportunities for people to be active. In addition to the broad range of
community outreach programmes already being offered by fitness operators around the world, gyms and health clubs can also evolve within their four walls. It’s possible that one day, areas typically reserved for free weights and treadmills will fight for floorspace with relaxation rooms and zones where members can de-stress and learn new skills to live healthier, more well-adjusted lives. Personal trainers are already evolving
into lifestyle coaches and this trend will continue, complemented by in-house nutritionists and psychologists. The club of the future will be much more multi-faceted, giving time-pressed consumers a one-stop shop for all things health.
In a
time when consumers are being told to be healthier, but are struggling to find the time and energy to do so, simplicity and coaching will be essential. Evolutions are already underway to bring health services to non-traditional health venues. It won’t be long before traditional health venues also evolve to help today’s over- worked, over-extended, overweight consumers adjust for a new world.
Vertical Gym has allowed fitness spaces to be created in the Caracas slums 58 Health Club Handbook 2013
People need holistic lifestyle advice
www.healthclubhandbook.com
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