COMPANY PROFILES
FITNESS FX
29 Poland Street, London, W1F 8QR, UK TEL 0845 257 8573 WEB
www.fitness-fx.com SOCIAL MEDIA @fitnessfxmusic,
facebook.com/pages/fitnessfx
ABOUT US fitness fx offers a stable of seven licence- free and PPL-free* fitness programmes. Each programme (except groove fx) features two versions – a group fitness studio version for exercise to music instructors, and a small group training/ one-to-one training version called T3 for gym instructors and personal trainers. Although pre-choreographed, instructors have the ability to modify fitness fx choreography to satisfy the varying skill and fitness levels of class participants, thereby increasing member satisfaction, retention and acquisition. This also means no two classes are necessarily the same which helps clubs differentiate their product offering from their competitors’. With a choice of study options (online theory + one-day practical workshop, or online only), each programme is REPs accredited (16 CPDs). Our programmes are updated three times a year with a choice of cost-effective update options – CD + online videos + notes, or CD + DVD + online videos + notes. There are no on-going quarterly attendance expenses and discounted online bridging courses for Les Mills instructors which include a CD
www.healthclubhandbook.com
and online videos are available. Instructors can download our free app and study their fitness fx course or watch their fitness fx online videos^ on the go using any Apple or Android mobile device.
PRODUCT RANGE pump fx and T3 pump (resistance training), stomp fx and T3 stomp (athletic step training), jump fx and T3 jump (metabolic conditioning), fight fx and T3 fight (mixed martial arts), blast fx and T3 blast (dynamic body conditioning), groove fx (cardio dance), studio fx (studio management) and Reebok EasyTone Step and T3 Reebok EasyTone Step (functional core, balance and cardio).
ADDITIONAL SERVICES We offer clubs the ability to re-brand our programmes (excluding Reebok EasyTone Step) and we produce updated marketing material for each programme update.
KEY CUSTOMERS Health clubs, exercise studios, equipment manufacturers and fitness professionals globally.
KEY PERSONNEL STEELE WILLIAMS Managing Director
MICHAEL BETTS Education Director
GREG SELLAR blast fx Programme Developer
MICHAEL STEEL pump fx Programme Developer
REBECCA SMALL AND NEIL BATES stomp fx Programme Developers
SONJA MOSES AND GARY DANIELS fight fx Programme Developers
KELLY REED-BANKS AND JO PARRY groove fx Programme Developers
LORNA MALCOLM studio fx Programme Developer
FOR MORE INFORMATION TEL 0845 257 8573 EMAIL
sales@fitness-fx.com WEB
www.fitness-fx.com
*from v13.1 onwards – may exclude Reebok EasyTone Step Episode One Series One ^ expected launch date March 2013
Health Club Handbook 2013 163
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