world marketing
Tomy runs Battroborg retailer event
LeapFrog begins cinema advertising
LeapFrog, a fi rst time cinema advertiser, has booked a four-month cinema campaign with Digital Cinema Media to promote the LeapPad Ultra in the build-up to Christmas. The campaign, facilitated by Arena Azure, began running on the
20th September, and will continue until the 22nd December. David Cecil, broadcast manager at Arena Azure, explained: “Cinema
provides us with the perfect opportunity to reach the whole family in a highly immersive, shared viewing environment. The medium creates the ideal setting for LeapFrog to promote their LeapPad Ultra. Utilising cinema in the lead up to Christmas places the brand at the forefront of both parents’ and children’s minds at a key time of year.” The campaign will run with all Kid’s Clubs across leading cinema
chains.
The toy trade’s number 1 resource for marketing news and opinion
Tomy is currently running a campaign, from October into November, which will see Battroborg battle in six of The Entertainer’s key stores. Consumers will be able to throw a few punches with a Borg and battle against local amateur
boxing champs. There is also the chance for two consumers to win a special limited edition gold Battroborg robot in each store. Stuart Grant, buying director from The Entertainer, said: “Working with Tomy to promote
Battroborg in our stores provides another reason for consumers to visit in the run-up to Christmas. The Christmas boys’ toy market is a battle in its own right and we think Battroborg is a heavyweight contender.” To support the retailer campaign, Tomy has a planned marketing programme of TV product placement, social media activity, giveaways, blogger reviews and competitions, which will run throughout the launch and the key Christmas buying period.
CBeebies signs In the Night Garden
DHX Media has announced a new seven- year broadcast deal with CBeebies for In the Night Garden, ensuring that the hit series will be on air in the UK to the end of 2020. Steven DeNure, president and COO at DHX Media, added: “As an enduringly popular show with young viewers, this latest broadcast deal for In the Night Garden underscores its success and ensures that the episodes will continue to entertain and enthral new audiences on CBeebies. The brand is going from strength to strength and there are new product initiatives set to launch throughout 2013/2014 and beyond.”
John Adams sponsors Slugterra
John Adams has announced its sponsorship of Slugterra on Channel 5 across the key half-term and Christmas buying period from October 2013 to February 2014. The sponsorship package will see products from the Science, Games, and Construction categories featured as part of the deal. Simon Pilkington, managing director
of John Adams, commented: “We’re delighted to be tying up with such a great show. The deal will enable us to engage directly with our core demographic at key times.” The deal with Channel 5 is part of a heavyweight TV and online advertising campaign that the company is investing in for 2013 and beyond.
www.dcm.co.uk @DCM_cinema_news
Shopping for presents or
spending Christmas money? With a movie included it’s a perfect family seasonal day out.
37% of parents said their kids asked for the toy after
To find out more on the new power of cinema advertising contact
steve.chambers@
dcm.co.uk
seeing the movie in cinemas.* *Source CAA FAME 2012
Frozen 3D
Walking With Dinosaurs 3D Moshi Monsters
In cinemas this December!
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