| | CAREER OUTLOOK
The
Science of
Beauty SCIENCE IS AT THE HEART
OF L’OREAL’S SUCCESS by Gale Horton Gay
ghorton@ccgmag.com
A
A perfectly made up face may appear to be just the artful application of foundation, mascara and lipstick, but beauty industry experts know there’s a complex amount of science behind every pretty face.
That’s what three leading beauty industry experts from L’Oreal shared in a discussion about “Shaping a Brighter Future: The Beauty of Science and the Science of Beauty.”
Science is at the heart of this multi-million global corpora- tion where scientists across a broad spectrum of fields (chemists, behavioral scientists, etc.) create, test and analyze new concepts and products and determine how consumers will react to them.
L’Oreal, which cites itself as the world’s leading beauty com- pany, was founded in 1908 by a chemist. Today L’Oreal USA is the development, production and marketing base for 13 American brands including Maybelline New York, Soft-Sheen Carson, Ralph Lauren Fragrances, Essie Cosmetics, Mizani,
www.womenofcolor.net
Pureology, Dermablend and Urban Decay. L’Oreal employees 68,000 people worldwide, files more than 600 patents annu- ally and its products are available in 130 countries, according to a company video.
According to Jerome Laday, L’Oreal’s director of talent recruit- ment, 69 percent of the researchers working in the company’s labs are female and the role of scientists are critical in an industry, which must meet Food and Drug Administration requirement for many of its products.
Laday said research and development team members totally throw themselves into their work, and it’s not uncommon to see researchers in the lab with hair spiked or dyed with in- development products or noticing chemists (men and women) applying test mascara around their eyes to determine how well it can be applied.
Harold Bryant, Ph.D., vice president of research and innovation at L’Oreal, said he previously worked in the pharmaceutical industry, which was extremely structured and regimented.
WOMENOFCOLOR | FALL 2013 69
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