FIA MEMBERSHIP
2012/13 MEMBERSHIP SURVEY - RESULTS 1
,400 individuals were invited to take part in this year’s FIA annual membership survey which saw a 54% increase in responses than the previous year.
The last three years show a steady increase in participation:
We asked respondents if they are satisfied with the service that the FIA provides, to which
30% 54% 34% 2011 2012 2013
94.5% ‘YES’
replied How valuable is being a member of the FIA to your organisation? We asked respondents
38.7% Moderately
valuable
57.1% Extremely
valuable
to rate our membership benefits and the top 10 benefits were:
4.2% Neither
valuable TOP 10
The top four benefi ts have remained the same as last year, although their order of ranking has changed a little: ‘Having an infl uence on Standards’ has moved into fi rst place,
knocking ‘having an infl uence on legislation’ into third place. ‘Formulate industry best practice’ has moved from third to second place, while ‘training courses’ remains in fourth place for another year. We view our technical resource as being at the centre of what
we do, so we’re delighted to see that technical support was rated as the fi fth most important benefi t in this year’s survey. We’re pleased to say that the results are consistent with previous
year’s results, which supports the wider FIA strategy and focus of resources. There are several suggestions for new training courses, which will be considered against demand and a few great ideas to tweak our communications which will be addressed by our Marketing professionals. Many of the suggestions support the current thinking and are either in place or are part of future plans, and some pick up on areas where we have struggled to get a solution for years. The survey is very important to us because it provides an
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1 Have an influence on Standards 2 Formulate industry best practice 3 Have an influence on legislation 4 FIA training courses 5 FIA technical support 6
Working committees
7 FIA website 8 FIA publications 9 Use of the FIA logo
10 Participation in political lobbying activity
opportunity to compare the needs of our members so that we can improve the services we provide. We would like to thank all the respondents and whilst we are unable to respond individually to you all, should you wish to follow up on a specifi c point you have raised please contact me as we are tracking each comment. An update on suggestions taken forward will be given as part of the AGM presentations in November. Martin Duggan, General Manager
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