ADVERTISING FEATURE


QUALITY CHANGING ROOMS A key to attract and retain new members - make the right choice first time round


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raftsman partners clients to realise their vision to design and implement high quality changing rooms that work


for all those people who will use them in the years ahead. A crucial part of that process is to


analyse the customer demographics and their potential storage requirements and then design within the space available. The key to designing changing rooms


that work is:


• Determining the storage expectations of users


• Analysing the potential client


• Designing in the right combination of lockers, be it: for families, for parent and


• Evaluating demand at peak times


child, for those on the way to and from work, casual users, and disabled users. Our consultation with the client


includes an analysis of the varying needs within male and female changing rooms – specifi cally the female changing rooms should take into account:


• Good quality vanity and grooming areas for members


• Private changing cubicles • Good circulation space 36 Read Health Club Management online at healthclubmanagement.co.uk/digital


Private spaces The desire for privacy and secluded areas in which to change frequently tops the list of customer demands. Most of us feel vulnerable in


changing rooms; they should be a place where members can feel safe and at ease, in a pleasant environment where they feel comfortable encouraging them to keep on returning. Too often, we fi nd that entrances


to WCs lie adjacent to the showers, which means outdoor footwear mixes with bare feet. Wherever possible, shower areas should lead through to the swimming pool or heat experience area. John Gibbs and the Craftsman team


have more than 20 years’ experience in helping their clients achieve the best changing room design by identifying


potential areas that will enhance the users’ enjoyment. Sadly changing rooms are often an


afterthought with priority given to: the gymnasium; aerobics studios; heat experiences; swimming pool; sports hall; reception; and refreshment area. With the remaining space left over


• The size and combination of lockers • Private changing cubicles • Vanity and grooming areas


• Bench seating • Circulation space


• A well thought out layout that affords greater privacy


Changing rooms offer the best lifetime value for money


Value for money Unlike gym equipment, which is usually replaced after four to seven years, when changing rooms are fitted out, they will be expected to last from between 12 and 20 years. By getting it right from the start,


changing rooms are able to deliver exceptional value for money. If they’re wrong, operators and their customers have to live with the consequences for many years.


June 2013 © Cybertrek 2013


designated as changing, regardless of whether it is large enough to accommodate the potential demand. Very often lockers are then added without any real thought being given to:


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