This page contains a Flash digital edition of a book.
said Huneryager. “I do, I do,” acknowledged Pemberton.


“I was recruited by the branch manager of Great Dane at the time, Frank Streiff, to help. I said, ‘Yeah, that’s fine, I’ll be on the committee.’ Then Frank said he thought this would go better if there was a carrier in charge and not an allied member, and I said, ‘That makes sense to me, Frank.’ He said, ‘Good. You’re in charge.’ “He kind of handed all of that to me


and I’ve done it, gosh, I don’t know how many years – ten, maybe?” And he’s stayed in charge of the east


Tennessee effort, which has helped the foundation raise more than $1.5 million for children’s charities over the last 20 years. “It’s a lot of fun,” said Pemberton.


“Everybody likes to come out and play golf, the money is for charities, for scholarships. One thing that’s kind of neat, you can get competitors – different trucking companies to show up out there, different vendors that sell the same thing – everybody in the industry can show up at something like that and have a good time and help raise money for a good cause.” When you get right down to it, what-


ever the association needs from Pemberton, he’s there to provide it. “He is a regular participant in our call


onWashington. He’s a contributor to our PAC,” Huneryager said. “He’s everything you’d want from an industry leader – he’s just what we need.” So, what’s ahead for Pemberton after


three decades in the business?Well, he and his wife of 26 years, Lucy, have four kids between the ages of 18 and 24, but none of them are working in the family business yet. “One has graduated from the Univer-


sity of Tennessee, two are in UT, and one is going off to Tennessee Tech this fall,” he said. “They’re still trying to have all the fun they can in college before they get out in the real world.” With their nest about to be empty,


Pemberton said he and Lucy are starting to get back into the interests they hadn’t had as much time for while raising a family. “Our hobby for years was taking care


of the kids, but as they left we tried to get back into doing a few things – go and see some artwork, go to museums, go out to see live concerts.” They are big music fans and there are


a lot of bands and musicians on their to-see list: The Black Keys, Neil Young, and Jack White among them. Pemberton also likes to


22


hit the links now and then, and both he and Lucy enjoy cooking. “Hamburgers are my go-to, but we like


to cook a lot of different stuff,” he said. “We make several different kinds of stir fry, and a spinach Maria dish that’s cheesy.We’re not afraid to try something new. If we see it on television or read a recipe, we’ll try it; if we like it we’ll fix it again, and if we don’t we throw it away and start over.” Looking toward the future, of Pember-


ton Truck Lines, he figures the company will keep doing what it does best. “We know how to haul dry van freight


and we feel we do a pretty good job with it, and that’s what we’d like to stick with,” he said.


Pemberton is quick to credit the rest


of the family for the company’s continued success, particularly his brothers “John especially has worked hard to


TENNESSEE TRUCKING NEWS


get us where we are, running the opera- tions like he does,” Pemberton said. “He’s really cracked the whip when it was needed sometimes. “As far as growth is concerned, if


you’re not growing and trying to move forwards, you’re moving backwards,” he added. “You can’t stand flatfooted in this business, it’s a pretty dynamic business even though it’s just trucks and trailers.” So they’re constantly looking to add


drivers and equipment. And while Pember- ton doesn’t have a specific idea in mind as to how large he’d like the company to get, he wants to make sure it’s on solid foot- ing long after he’s stepped away from the president’s office. “I need to have this thing going well so


when I retire, there’s somebody here on Fri- days so I can come pick up my paycheck,” he said with a laugh. TTN


SPRING Q1 2013


AND MOVE THEM AROUND BECAUSE SOMETHING DOESN’T WORK OUT THE WAY YOU PLANNED IT.”


“I THINK YOU HAVE TO LIKE WORKING PUZZLES TO WORK IN THE TRUCKING BUSINESS – A LOT OF TIMES YOU HAVE TO TAKE THE PIECES OUT


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36