CONSUMER SPENDING
employment and sports participation. This is a first attempt to estimate sport-related consumer spending in 2011, with estimates provided for the year 2012. This is closely associated with some forms of sports participation (through subscriptions to health and fitness clubs, for example) and
ACTIVE NATION GETS A BOOST T
Themis Kokolakakis from the Sport Industry Research Centre (SIRC) at Sheffield Hallam University highlights the trends in consumer spending within the thriving sports market
he years 2011 and 2012 have been very important, capturing the effect of the Olympic Games in tourism, consumer spending,
sport attendance. The estimates, in terms of value of spending and percentage change for the years 2007-2012, are presented in Tables 1 and 2 respectively.
MARKET GROWTH
The total value of the sport market in the UK was £22.7bn (26.4bn, US$34.4bn) in 2011, and it is expected to reach £24.3bn (28.3bn, US$36.8bn) in 2012, represent- ing an increase of seven per cent. Over
Table 1: Consumer Expenditure on Sport-Related Goods and Services (£ million)
£ (million) Admissions
Sports goods Bicycles Boats
Other participation excluding health & fitness Health & fitness Clothing sales Footwear sales Travel
Books and magazines Newspapers
Gambling: football pools Gambling: off course
Gambling: on course and online Other
TOTAL 70
2007 2008 2009 2010 2011 2012 782 742 782 729 1,202 1,629
1,546 1,300 1,129 1,543 1,387 1,360 713
755 847 876 911 944
1,534 1,602 1,530 1,452 1,462 1,482 1,368 1,298 1,012 1,098 904 1,141 2,130 2,300 2,400 2,550 2,600 2,800 3,000 3,043 3,044 3,220 3,542 3,674 1,418 1,460 1,451 1,506 1,604 1,644 1,010 1,070 974 1,091 1,167 1,225 206 194 187 189 189 188 383 360 352 345 370 363
TV and video rental, satellite/cable subscriptions, licences 2,591 2,713 2,927 3,102 3,230 3,360 Skiing holidays
886 879 819 776 770 771 61
60 60 139 138 134
2,729 2,687 2,296 2,227 2,120 2,345 542 659 689 753 922 1,033 161 165 171 178 186 193
21,059 21,287 20,668 21,774 22,705 24,285
the examined period 2007-2012, the market increased by 15 per cent in value terms. It's important to note that in 2009, under the influence of the recession, the sport market declined in absolute terms (minus three per cent), but it fully recovered in 2010, even exceeding its 2008 position. Among all the sport-related categories
considered in Table 1, the most important is clothing sales at £3.7bn (4.3bn, US$5.6bn) spending in 2012, followed by: • TV and video = £3.4bn ( 3.9bn, US$5.1bn) • Health and fitness clubs = £2.8bn (3.3bn, US$4.2bn) • Off-course gambling = £2.3bn ( 2.7bn, US$3.5bn) • Footwear = £1.6bn ( 1.9bn, US$2.4bn) • Admissions = £1.6bn ( 1.9bn, US$2.4bn) Smaller categories include sports
goods, bicycles, boats, other participa- tion, sport-related travel, books and magazines, newspapers, skiing holidays, football pools and other gambling.
TICKET SALES SOAR
Admissions to sports events were very strongly influenced by the Olympic and Paralympic Games (11 million tickets sold). The early sales of tickets meant that, in 2011 and 2012, the value of admissions
SPORTS MANAGEMENT HANDBOOK 2013
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