Londoners' passion for sport and the city's transport links and infrastructure make it a number one events destination
the capital is now blessed with a whole new event landscape complementing the number of world class venues it already has to offer. At the same time, hosting the Games has increased London’s ability to leverage and combine elite performance sport with wider participa- tion events, and is already inspiring new generations to get active. London already has some of the most
iconic sports venues in the world, includ- ing The O2 Arena, Chelsea Football Club, Wembley Stadium, Lord’s Cricket Ground, The Brit Oval, Arsenal’s Emirates Stadium and even spaces like ExCeL London, whose 100-acre (40.5-hectare) campus hosted London 2012 sports (including boxing, fencing, judo and table tennis).
www.sportsmanagementhandbook.com Another area of the city which had
a spotlight thrown upon it throughout 2012 was the region’s rivers and waterways, which hosted everything from the processional Queen’s Diamond Jubilee River Pageant to David Beckham’s opening ceremony moment, and acted as a major artery for transport to and from the Olympic Park. London’s waterways are certainly a major addition to future cultural, sporting and corporate events. The ‘halo effect’ of London 2012
has been felt city-wide, as over £11bn (12.6bn, US$16.8bn) worth of invest- ment has been made across the city, resulting in the the enhancement of the transport network and new venues, hotels and attractions.
A NEW DAWNING Working on behalf of the Mayor of London, Boris Johnson, the Major Events team at London & Partners is charged with bidding for and securing major events in the capital city. In addition, the legacy of 2012 will
leave a raft of new sporting spaces and brand new visitor attractions, including the revived canals and waterways of the River Lea and one of the largest urban parks created in Europe for more than 150 years – the Queen Elizabeth Olympic Park in east London. Re-opening in July, the Queen
Elizabeth Olympic Park will boast seven new sporting and hospitality areas: the ArcelorMittal Orbit – the tallest sculpture
SPORTS MANAGEMENT HANDBOOK 2013 47
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156