DOING BUSINESS Some view these social media sites
as the great equalizer because with their use everyone becomes a re- cruiter, whether they recognize it or not. People are conducting their own research, talking with existing and former employees and reading post- ings of employee experiences online. Therefore,
it’s important that each
employee can communicate that their ASC is a great place to work. A po- tential hire’s first impression may be the one shared with them by an inter- nal employee. Ultimately, the values practiced by the ASC are a direct re- flection of the behavior of those who work there. It is estimated that up to 50 percent of networking is made through referral contracts and this percentage is expected to rise as the use of social media as part of the re- cruiting process continues to expand.
Engage Employees Ensuring that current employees are successful recruiters requires an inter- nal commitment to high retention, low turnover and a highly engaged work- force. This is a major reason why it is important to create a culture of com- munication within the organization and to be honest with people during the recruitment process—steps that will help you find the right people who fit the culture of your ASC. Even if the culture currently needs work, commu- nication and honesty can help draw the high-quality talent required to make changes and implement stability. Engaged employees also can play a
part in the interview process through peer interviewing. By including those who will work with the hired candidate in the interview process, employees become integral to building the culture
through each new hire. Those individu- als involved in the process also benefit the candidate because the new hire will automatically know more people when he or she begins to work at your ASC. Additionally, this process ensures that the organization does not operate in a vacuum and hire the same skill sets. Determining a good fit for a new candidate ultimately begins by estab- lishing a relationship through open and honest communication. By build- ing trust among the hiring manager, recruiter, employees and a potential hire, a company can ensure that it is successfully building on its reputation and skill set one great hire at a time.
Patrick Brennan is the director of recruit- ing at Nueterra Global Human Resources in Leawood, Kansas,
www.nueterra.com.
ASC FOCUS APRIL 2013
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