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Multipower launches Fit Protein Flapjack
European sports nutrition company Atlantic Multipower has launched a new protein flapjack designed to provide a convenient protein and fibre-rich snack to be sold in gyms and online. The 70g Fit Protein Flapjack snack contains 18g of protein and retails at £1.49 a bar or £26.82 for a box of 18 (£23.99 online price). It comes in two flavours: chocolate, and yoghurt with cranberry.
fitness-kit.net KEYWORD multipower
Fresh meals for members by Body Plus Nutrition
Body Plus Nutrition is supplying three different ranges of hand-prepared fresh convenience meals to gyms and clubs for members to buy whenever they want, without signing up to a diet course. The ranges – which have been designed to cater for various dietary requirements – are Muscle Gain, Weight Maintenance and Weight Loss. The meals can be eaten cold or microwave re-heated. Body Plus Nutrition provides free branded fridges and marketing materials, handles delivery, and offers stock control and removal of unsold units.
fitness-kit.net KEYWORD body plus nutrition
Preva Business Suite used to generate spend
Cobell develops beetroot- based sports drink
Exeter-based juice importer Cobell has created a beetroot juice-based drink called PWR+, which is available for health clubs and gyms to sell to members. Beetroot is used due to its reported ability to improve blood flow. The drink also includes cherry and blueberry juice and coconut water. PWR+ is used by Exeter Premiership Rugby Club, Exeter City Football Club and the Wales Rugby squad.
fitness-kit.net KEYWORD cobell
72 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Preva networked fitness, the latest development from Precor, is being used to create opportunities for secondary spend. Preva Message Manager – which projects messages onto the screens of Precor’s P80 consoles while members are exercising – is being used to advertise a member offer for £12 cholesterol tests at Wellington Health and Fitness Club, Berkshire, directing users to ask instructors for information. This mechanism has already been shown to work well: in the space of 30 minutes, around 50 per cent of exercisers at the Park Inn Hotel club in St Helen’s responded to a competition that appeared on their consoles.
fitness-kit.net KEYWORD precor
February 2013 ©Cybertrek 2013
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