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NEWS IN BRIEF Recognition for Zumba
T e brand has taken only 10 years to reach 2,000 units – less than half the time it took McDonald’s Anytime Fitness opens 2,000th site
Anytime Fitness, the world’s largest co-ed fitness club chain, opened its 2,000th club in December in the Netherlands. Founded in 2002, it took Anytime Fitness only 10 years to reach 2,000-units – less than half as long as franchises like Subway (23 years) and McDonald’s (32 years). “Some businesses focus on quick
growth and others specialise in earning customer loyalty,” says Chuck Runyon, Anytime Fitness CEO and co-founder. “We take great pride in having achieved both of those accomplishments simultaneously. We’ve done so by focusing
Events diary Visit
www.ihrsa.org/calendar
7 March 2013 Webinar: Increase Member Retention by Creating a Positive Experience
19–22 March 2013 IHRSA’s 32nd Annual International Convention & Trade Show – Las Vegas, Nevada, US
5–7 September 2013 14th Annual IHRSA/Fitness Brasil Latin American Conference & Trade Show – São Paolo, Brazil
17–20 October 2013 13th Annual IHRSA European Congress – Madrid, Spain
February 2013 © Cybertrek 2013
first on the needs of busy people who simply want to lead a healthier lifestyle, and then by providing our franchisees with the practical tools, technology and educational support to help members achieve their goals.” Anytime Fitness’ 2,000th club, and
the eighth in the Netherlands, opened in Neede, 90 miles east of Amsterdam. The Anytime Fitness model – 24-hour
access, affordable membership, a friendly atmosphere and personalised programmes – is now available in markets as diverse as Qatar, Japan, Australia and Spain.
Exercise in short bursts is effective
Bids to lower body weight and improve health could be achieved via activity lasting less than 10 minutes, says a study in Medicine & Science in Sports & Exercise. From 2008 to 2010, researchers assessed
the physical activity of 2,109 men and women enrolled in a larger, long-running study of CV risk factors. On average, participants engaged in 30 minutes of moderate or vigorous exercise a day, of which approximately 19 minutes involved short bouts of less than 10 minutes. Compared with non-compliant subjects,
all those who performed at least 150 minutes of exercise a week in bouts of 10 minutes or more – regardless of how the 150 minutes were accrued – had significantly lower triglycerides, waist circumferences and BMI, and improved cholesterol scores.
In December, Inc. magazine named Zumba its Company of the Year for 2012. With 14 million people taking classes in 186 countries, Zumba is designed to be fun and contagiously energetic. “But behind the addictive routines, the tireless instructors and the upbeat music is a compelling business model,” according to Inc. “Zumba makes money by licensing instructors and by keeping the instructors tied into the Zumba system.” It also has a line of clothing
that, by Inc.’s estimates, is already a US$100m business. And then there’s music: a Zumba CD just went platinum in France. This company is more than just fitness; it’s a lifestyle.
Accreditation for ACE
EHFA’s standards council has designated the American Council on Exercise (ACE) an EHFA- accredited training provider, meaning that fitness professionals holding ACE personal trainer or group fitness instructor certification can now join EREPS. EREPS is an independent body
for fitness instructors, trainers and teachers working across Europe. “EHFA accreditation gives ACE personal trainers and group fitness instructors currently practising in more than 75 countries globally the portability to work throughout Europe,” says Todd Galati, ACE’s director of credentialing.
About IHRSA
Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. To learn how IHRSA can help your
business thrive, visit
www.ihrsa.org Locate a quality IHRSA club at
www.healthclubs.com
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