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When it comes to the design and fit-out of health and fitness facilities, few companies offer the breadth of services or experience that


Concept Corporate Interiors provides. Managing director David Kirby tells us more


A PERFECT FIT


Designing and fitting out leisure facilities is a specialist field. How did you get involved? When Concept was established in 1994, we focused on commercial environments. It wasn’t until 2007, when we pitched for and won our first project to design and fit out a corporate leisure facility for Invesco Perpetual – being run by Nuffield Health – that we expanded into the health and fitness arena. We still complete a lot of commercial projects, but our health and leisure division is thriving and we haven’t looked back.


What kind of projects have you been involved in within the fitness industry? Everything from health club franchises to university leisure facilities and state-of-the art fitness gyms for large corporations.


What’s the key to your success in this industry? I think there are two key factors. Firstly, we offer a range of property services that add real value – more than just design and fit-out. Secondly, our approach is very different from other fit-out companies. We approach projects from a commercial perspective. We don’t just want to create inspiring interiors – we want to add commercial value to every project, and I think a lot of clients find that very refreshing and helpful.


What services do you provide? Over the years, we’ve invested in and built up our team so we can provide a complete turnkey property service. That means we can offer gym owners a site-finding service and then assist with pre-sale matters such as lease negotiation and even financing the fit-out. We have a very experienced design team that can turn even the most undesirable site into an inspiring fitness environment, and our project management team will then oversee every aspect of the fit-out to ensure it’s completed on time and on budget. We can even help promote a club or facility with incredible 3D fly-throughs.


Where do you think you add the most value? That depends on the client and what their project involves. Each one is different and we can get involved at various stages. We’ve helped gym owners at every step of their journey, from finding them a property to creating the visuals that will help them promote the facility to new members. For other clients such as Imperial College, we’ve transformed an existing space into a state-of-the-art facility, and for one of our corporate clients we converted an old printing facility into a health club. Our clients value the fact that we’re a close-knit team, and


Concept’s fi rst gym project was for Invesco Perpetual


because we offer such a comprehensive range of services in-house it makes life a lot easier for them. They don’t have to


74 Read Health Club Management online at healthclubmanagement.co.uk/digital February 2013 © Cybertrek 2013


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