forged an ethos that continues to this day. “When the demolition business started, I quickly got a reputation for paying my staff more – sometimes a lot more – than my rivals. In fact, one of my competitors phoned me to complain about the fact that I was poaching his staff by paying silly money,” he explains. “I told him ‘you might have four blokes on a job at £25 per day but the chances are one of


them will be standing around watching, one will be chatting to his mates, and the other two might be working. I would have only two men on that same job, pay them twice as much and know that I would get a good hard day’s work out of both of them. The cost is just the same but I have two men that will work hard for me and stay loyal because they’re earning good money.”


29


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