TOP TEAM FOREST HOLIDAYS
Forest Retreat
Forest Holidays has defied the recession, going from strength to strength since its 2006 launch. Now, following a management buyout and an injection of funds, it's ready to scale up. Kath Hudson reports
The seven sites all feature children's play areas
he Forest Hoiidays formula is very simple – a stunning for- est location, combined with a cosy and luxurious cabin. Sites are low density and uncommer- cial. There are currently seven sites across the UK on Forestry Commission land: Argyll and Strathyre in Scotland, Cropton Forest and Keldy in North Yorkshire, the Forest of Dean and Sherwood Forest, and Deerpark Forest in Cornwall. An eighth site is due to
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open in Hampshire in May 2013. In September, private equity firm LDC backed a management buyout of Forest Holidays. This deal ena- bled the Camping and Caravanning Club to exit the business, while the Forestry Commission retained a sig- nificant share. The investment will support a site rollout, with new cab- ins planned across key UK locations. In the wake of the deal, we speak to those involved about what it means.
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leisuremanagement.co.uk/digital ISSUE 1 2013 © cybertrek 2013
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