PROFILE
SIMON MORTON
Following the launch of UK Sport’s Gold Event Series, the director of Major Events and International Relations talks to Magali Robathan about the Olympics, attracting major events to the UK and the power of sport
“I
t was a full on few weeks,” says Simon Morton, direc- tor of Major Events and International Relations at UK
Sport, when I ask him how the London 2012 Games were for him. “They were incredible, weren’t they? I have no doubt that internationally, the 2012 Games will be viewed as one of the most successful Games in history.” For Morton and his team, the Olympic and Paralympic Games were part of a bigger picture. UK Sport – led by its Major Events team – is respon- sible for co-ordinating the bidding and staging of major international sport- ing events across the UK. So while Morton appreciated the Games for their own sake, he was also thinking about how their success would help in his team’s bid to attract more major
events to the UK and how those future events could benefit from the lessons learned in staging the Olympics. “I spent the Games rushing around the Olympic Park, trying to get around as many of the events as I could,” he says. “For a long time we have believed that the way the Games were delivered in each sport would become the blueprint for the delivery of a World Championships or a European Championships when we put those on in this country. To see how the Olympic events were being delivered will be incredibly useful when we come to guide national governing bodies in the delivery of big sporting events moving forward.” UK Sport is the UK’s high-perform-
ance sports agency, responsible for investing around £100m of public
GB's paralympians
won 120 medals at London 2012
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