FEATURE | BAMM.tv


BAMM.tv’s effortless solutions to the problem of high-quality content for broadband delivery


B2B LICENSING MADE FOR THE DIGITAL AGE Content. It’s one of the key things you provide to your consumers and distin- guishes you as a brand. The quality and relevance of this content can be a “make or break” deciding factor as to whether a potential customer signs up for your service, or that of your competitors. With content, an inherent issue is li-


censing. It can be a complicated logistical nightmare to obtain consistent, compre- hensible licensing terms that make good business sense. And licensing content is a long-term proposition, as viewer expecta- tions are formed and solidified on what content is provided to them over time. Yet the variability of licensing terms can make this a challenging exercise. These challenges are most evident


when considering the question of provid- ing music to customers over broadband platforms. It is undoubtedly one of the most desirable forms of content, and can be an excellent opportunity to provide a key content vertical to customers, but music often comes at quite a cost. Given the endless navigation of the vari-


ous sets of rights necessary to provide users with a sustained experience, such an intricate and involved set of perpetual negotiations creates a protracted and stunted business approach for broadband content providers. These levels of complexity increase expo- nentially for companies seeking to deploy music content solutions across various geographic regions. Add broadcast-quality high-definition video to the equation, and the complexities only grow from there. BAMM.tv provides a turnkey content


licensing solution for the global distribu- tion of our exclusive library of broadcast- quality music video performances, docu- mentaries, and episodic programming. In addition to a straightforward licensing arrangement, BAMM.tv provides a robust technological solution for delivering con- tent to any device, anywhere in the world. The company forms a global content


creation and distribution network for emerging musicians, indie labels, and other creatives. BAMM.tv’s “content crea- tion factory” employs a highly efficient


16 THURSDAY 18TH OCTOBER 2012


process for producing, distributing, and monetizing broadcast-quality video con- tent for mobile apps, TV, and the web. Built by musicians and die-hard music


fans, BAMM.tv provides HD video and audio production at no cost to the art- ist in exchange for global distribution rights to the content. BAMM.tv brings the broadband delivery trade and related businesses together with musicians and consumers. BAMM.tv has several busi- ness models for monetizing the content via a global network of distribution partners (including Samsung, Mozilla, Chunghwa Telecom, and many others). Net profits are split 50/50 with the artist. As an attendee and exhibitor at


Broadband World Forum, BAMM.tv is here to make your life easier. In more practical terms: We can provide global access to an ex-


tensive library of broadcast quality music content, ready to appear on your platform, within months of signing a contact. Compared to the alternatives, there are


no complicated clauses, potential legal minefields, territorial constraints and the like. BAMM.tv is known as a company motivated to work with partners under a variety of business models and develop an appropriate agreement, granting your com- pany a hassle-free license to meet its needs. We work with partners to develop tailor-


made, 100% exclusive musical content for your chosen consumer market, at a fraction of the cost of more traditional methods and with absolutely none of the logistical hassles you have experienced in the past. In short: we provide everything that’s


convenient and easy about digital music, minus everything that isn’t.


AN ATTRACTIVE CONSUMER BRAND DRIVES OUR BUSINESS OFFERINGS BAMM.tv’s commitment to innovation extends towards its direct-to-customer facing side as well. Its iPad App, now avail- able for download in the App Store, brings together all the elements of past analogue music formats to the user’s fingertips through a stunning virtual music experi- ence that takes advantage of the iPad’s large screen, image resolution, and intuitive user


interface. The app is a photo-realistic virtual venue showcasing a rotating selection of live music performances, documentaries and episodic programming. We see it as a mission to curate the best


music from different parts of the globe, and we’ve earned a reputation as being good at what we do. As an example, BAMM.tv was selected as one of the AlwaysOn Global 250 (a rundown of the most exciting emerging companies in the world). In terms of music programming, you


know what’s right for your customers. We can work alongside you – sharing our skills, guidance, creativity, business acumen and technical know-how – to help provide what you want by serving as a direct content production partner in geographic locations worldwide. The company applies our workflow


from our ongoing international opera- tions. BAMM.tv’s “content creation fac- tory” involves developing programming models, location scouting, talent attrac- tion, pre-production and setup, high-def- inition audio/visual production, extensive post-production and distribution. This results in a unique, compelling and profit- able musical synergy between the local and the international. You will be offering genuine, targeted, authentic “music discov- ery” that your rivals just won’t have.


It may be the case that you are more in-


terested in existing content than producing new content, perhaps as a music discovery function as part of a broader music con- tent strategy. That’s no problem either. We have hundreds of music videos from the best emerging artists in the world, all ready to go at the touch of a button. Our partners can distribute our music


videos wherever, whenever and however they wish. BAMM.tv can host the content, which makes for an elegant IPTV delivery solution, or cable companies can host directly. Because we’re serious about want- ing our partners to differentiate themselves in the marketplace, some of our business models include the possibility to broadcast the videos with their logo instead of the BAMM.tv logo. Now, imagine the best of both above


worlds. You could offer your customers a dy- namic library of great music, as well as com- mission tailor-made content that directly ties in with the style, ethos and locality of your organization. BAMM.tv is an international company with a global mindset, poised to help you connect in a powerful, resonant, timely and profitable way with countless numbers of music fans worldwide.


Visit BAMM.tv at Booth H17 during the Broadband World Forum 2012.


BROADBAND WORLD FORUM DAILY 2012 I http://www.broadbandworldforum.com/


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