FEATURE | AXIROS
The Next Big Thing In Customer Experience Management
mobile broadband networks. After social networks for humans now its time to support “social” networks serving devices. Today CSPs (communication service
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providers) need to be focussed on the needs of their business customers as they have to offer services that enable threshold alerts, customer-set spendings, rich customer care options and loyalty plans. The imperative to do more with fewer resources forces CSPs to be more diligent in their technology selection and the planning of transformation projects. Cost optimization, revenue generation, the streamlining of front- and back-office processes, and technology innovation are at the top of the priority list of all CSPs.
Derived business trends therefore are
• Managing costs while preparing to launch new services. The key means of achieving this goal is the streamlining of front- and back-office processes. The following challenges all relate to these two objectives
• Achieving business agility, including faster time-to-market through leaner organizations, simplified processes and more flexible systems
• Creating new revenue sources, often using more IT Handling competition “over the top” from Internet compa- nies, broadband service providers, cable TV companies and IT vendors
• Bundling previously separate products that are supported by separate systems
• Providing self-provisioning and self- help on the Internet or on mobile handsets
12 THURSDAY 18TH OCTOBER 2012
o streamline and to automate the entire service lifecycle will be the Next Big Thing for Opera- tors worldwide - for fixed and
• Achieving faster and simpler con- figuration of internal and third-party products
• Improving customer retention and the “customer experience” in more mature markets
• Keeping pace with rapid subscriber growth in emerging markets
• Aligning back-office technology and business service-level agreements
This all to create superior customer expe- rience - to set themselves apart in the eyes of their customers. Unified Management of DOCSIS and
TR-069, M2M and WiFi offloading are just examples of what Axiros offers. From the very beginning Axiros de- signed all open device specific protocols around a content management system, serving device requests in the same principal way as those of their users - your subscribers. This choice is paying off now as an enabling factor to help Service Provider extend the reach of the solution to areas and domains outside the traditional customer support and OSS arenas. “Everyone agrees that the world is
rapidly moving toward a global, service- based economy. But one rarely hears much detail about how this will come about, and how it will actually work. A global, service-based economy repre- sents a paradigm shift that arises out of an equally important shift in underly- ing technologies—the shift from purely human-centric electronic communica- tion to global device-centric commu- nication. The new realm of profitable services required by the new global economy will depend upon the avail- ability of ubiquitous digital information
from these newly connected devices.” (Harbor Research Inc.)
MAJOR EUROPEAN WIRELINE & WIRELESS OPERATOR WIND SELECTS AXIROS TO REPLACE EXISTING DEVICE MANAGEMENT SOLUTION Axiros AXESS ACS provides unified platform for integrated, multi-protocol management of Residential Broadband, Connected Home and Enterprise Services
Munich, Germany – October, 2012 Axiros - the technology leader in Open Device Management solutions across fixed and mobile networks for consumer, enter- prise and M2M markets today announced that Wind has selected Axiros AXESS auto-configuration server (ACS) for device management. WIND, the alternative largest wireline
and wireless operator in Italy recently acquired by VimpelCom group, will be using Axiros
AXESS.ACS to manage its comprehensive offering of residen- tial broadband, Connected Home and enterprise services replacing existing ACS solution from different leading vendor. Kurt Peterhans, Managing Director of
Operations for Axiros is equally pleased to partner with Wind to assist in the transformation of Customer Experience and in the realization of key business and operational performance measures. Commented Peterhans, “Axiros is
committed to our customers and to technology leadership, innovation and product evolution. This agreement and
AXESS.ACS are testament to our unique ability to deliver the robust management capabilities and solutions – the lasting advantage – that service providers, like Wind, need today and
tomorrow to effectively manage and support a new genre of complex devices and services.”
ABOUT WIND TELECOMUNICAZIONI S.P.A.: Wind is one of the few European Tlc operators offering integrated services for mobile, fixed and Internet telephony. Wind is the third largest mobile operator in Italy with over 21,2 million subscribers as of June 30, 2012 and the second largest Italian operator in the fixed telephony market, with 3,19 million subscribers and 2,24 million broadband subscribers.
ABOUT AXIROS: Axiros provides device and service management solutions across fixed and mobile networks for consumer, enterprise and M2M markets. Axiros solutions are scalable, flexible, modular and most importantly – open, giving providers the ability to manage and support any protocol, any device, any service—any time. Distinguished by domain expertise and innovation, coupled with world- class software design, Axiros uniquely delivers the robust management capa- bilities and solutions service providers need today and in the future, as demand and complexity associated with new services grows. Founded in 2002, Axiros is based in
Munich, Germany with sales offices in Italy, Russia, Brazil and New York. Axiros. Lasting Advantage. Made in Germany.
BROADBAND WORLD FORUM DAILY 2012 I
http://www.broadbandworldforum.com/
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