4 AIPP
AIPP AWARDS
What do AIPP members winning industry awards have to do with you? They must be doing something right and could well be the type of company you could do business with
T
he AIPP awards are now in their fi fth year and continue to showcase overseas property businesses that can demonstrate their excellence in customer service before a
panel of independent judges. These awards have real value for the consumer
because they put the buying experience at the heart of the evaluation process with the judges placing themselves in the position of you, the property buyer, asking the crucial question: ‘How will this overseas property company deliver the service I want?’ The AIPP awards are not looking at the villa with
the most innovative design or which development has the best facilities, but instead focus on best practice and companies doing their utmost to protect clients’ interests. The judges of the AIPP awards look at the level
of service provided, including the due diligence process an agent undertakes before promoting properties to their clients. Though you’ll always carry out your own research, clearly you want to deal with a business that can demonstrate they have done their homework and have a strong understanding of the properties and local market. Judges also examine the marketing materials used by entrants, looking at levels of transparency in marketing messages and buyer information. There’s also an award for staff training to reward the business that can demonstrate they invest in their employees to the benefi t of you, the client. We’d like to take the opportunity to thank all
companies who chose to enter the AIPP awards in 2012 and were confi dent enough to put their businesses under the microscope; and of course, congratulations to all our winners.
TURN OVER..... FOR THE WINNERS..
AIPP CONSUMER GUIDE 51
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