SHOW PREVIEW
EURO ATTRACTIONS SHOW 2012
As Europe’s largest trade show for attractions, EAS brings industry suppliers and experts together. Here, some of them give their views on trends, challenges and exciting developments
KATHLEEN WHYMAN • MANAGING EDITOR • ATTRACTIONS MANAGEMENT
SEAN HINTON VP of Business Development WhiteWater West
What are the current trends? Innovations in both theme park and individual attraction design are at the forefront of our focus, as are new concepts and attractions business models. Finding better ways to operate parks,
such as adding additional retail space and integrating parks for night time and non- peak hours use, is also a big topic right now. At WhiteWater West, we believe we’ll also see a convergence of wet and dry play across the industry. Integrating these elements provides a variety of experiences for guests and allows them to create and enjoy their own adventures.
What are the challenges? The challenge is to continue to drive guests to parks in a tough economic climate. This directly impacts a park’s ability to generate revenue. These revenues will be dedicated to capital spending, which is necessary to continue to enhance guest experience and keep them coming back time and again.
What’s new and exciting? The most exciting thing that’s going on across the board is convergence. For example, we’re seeing the combining of various waterslide ‘slide paths’ to create new, unique combinations of sensations. There’s also the integration of signature
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WhiteWater West’s AquaCourseTM among the products on display at EAS
is
waterslides with equjpment like AquaPlayTM multi-level interactive play structures. The most recent innovation is the convergence of wet and dry attractions to create new experiences for guests. I believe we’re now in the most creative, innovative period this industry has ever seen and it’s exciting to witness projects all over the world where convergence is being explored and developed.
Read Attractions Management online
attractionsmanagement.com/digital
What are you showing at EAS? A number of products including will be showcased at EAS, including the AquaCourseTM
.
, an exciting wet/dry course
of ropes, towers, bridges and zip lines plus our signature waterslides – AbyssTM AquaLoopTM and Family PythonTM
We’ll also be promoting our new fi bre-
glass, which has a 10-year warranty against fading and chalking.
AM 3 2012 ©cybertrek 2012 ,
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