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audioguides and apps SIGHTSEEING Kathleen Whyman • managing editor • attractions management TITANIC BELFAST, UK T


itanic Belfast commemorates 100 years since the Titanic disaster. Built in the new Titanic Quarter, beside


the historic site of this world-famous ship’s construction, Titanic Belfast is the world’s largest Titanic visitor experience. Housed in an iconic, six-storey building,


the visitor experience tells the story of the Titanic, from her conception in Belfast in the early 1900s, through her construction and launch, to her famous maiden voyage and subsequent place in history. On-site visitors can hire Acoustiguide


Ltd’s Opus Click™ multimedia guide in six languages – English, French, German, Italian, Spanish and Mandarin. The tour takes the visitor on a journey through the nine galleries that tell the story of Titanic on the exact spot where it was built. The attraction relives this world-famous story using contemporary interactive technol- ogy and special effects. A shipyard ride


The nine galleries include The Aftermath (below left) and Boomtown Belfast (below right)


includes the sound of riveting and the smells of melting steel to recreate what it was like to be a shipyard worker in Belfast more than 100 years ago. Designed to complement the text panels within the attraction, the multimedia guide gives an insight into the stories behind the Titanic. The team at Acoustiguide was delighted


to be awarded the contract to write and produce the tour and manufacture the equipment. They worked with Event Communications on the interpretative scripting to ensure all the facts were accu- rate and that the tour enhanced what was already available in the attraction. A visually impaired (VI) tour is also


available, which gives detailed audio descriptions for VI visitors. This tour can be used as a stand-alone or with the main audio tour, enabling a VI visitor and sighted companion to share the experience. Titanic Belfast’s Acoustiguide app can be used with a visitor’s own smartphone on-site or at home by those who are unable to visit, but want to discover more about


Belfast’s role in the Titanic story. The app is available in six languages on iTunes and features a video of the architect Eric R Kuhne drawing the Titanic Belfast building. This is an exclusive feature available on the English version of the app. Additions to the audio tour will continue in the future. Titanic Belfast: http://bit.ly/NemnOH “Titanic’s iconic story is international in


its reach, as evidenced by the many thou- sands of overseas visitors who have flown in to be part of its celebrations,” says Tim Husbands, CEO Titanic Belfast. “The development of its audioguides,


produced in partnership with Acoustiguide, is a critical factor in the success of its interpretation provision, enabling the visi- tor both to engage with and learn more about the story. The team at Acoustiguide used their knowledge, experience and professionalism to provide the reassurance needed so that the outcome for the visitor would be a world-class service and prod- uct – and the feedback from the customers has been exactly that.”


Acoustiguide’s Opus Click™ guide is available in six languages


Legendary landmarks are being celebrated with the release of audioguides and apps for Titanic Belfast, Statue of Liberty, Louvre and London Eye


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TITANIC PICS: ©SARAH MALLETT


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