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X Polin’s Turbolance at Aqualand, Bassin d’Arcachon, France


What’s the biggest challenge for operators? Guests constantly demand novelty, so waterpark operators need to make sure they keep offering new, exciting rides to entice them to come back again. Our research shows that guests want


interactivity, originality and rides that allow them to share the fun and overall experi- ence with others. Plus, they want rides that offer the most heart-pounding experiences.


Where are the future markets? The Asian market is growing and is open to new ideas and concepts.


What’s next for waterparks? We’ll see the synchronisation of various aspects of attraction design. Manufacturers will integrate manufacturing and material technologies, design programs, media- based attractions and special effects.


AM 3 2012 ©cybertrek 2012


“I want to create a waterpark for deprived children who have never experienced the delight of playing in a clean, sanitary swimming pool”


How should operators market a new ride? Start promoting the new ride as soon as you’ve finalised the plans. Use social media to build enthusiasm with customers. Operators can post images of what the ride will look like, as well as details of its construction and statistics about how fast riders will move on it. Also encourage guests to comment on it and share the information with friends online. Advance ticket sales and competitions can work too.


The Waterpark Company +1.604.273.1068 • www.aquaplay.ca


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