They also help raise mon- ey and promote awareness for Look Good...Feel Better (http://lookgoodfeelbet-
ter.org/donate), En Famille (
www.jgh.ca/en/EnFamille) and Save a Child’s Heart (
www.saveachildsheart.org).
While he admits that he is still learning from and listening to his mentors, True Rivalry is a great example of a com- pany that has acquired the recipe for success, proving that their long-term scope is far from limited. “I’d like TR to be a sports empire. When you think sports, you think TR. When you’re going to watch your favourite team or heckle an opposing team, you think “I gotta put on my TR tee”. When you think great sports brands, I want TR to be top of the list.” he says ambitiously.
Echoing this sentiment, Daymond John (President and CEO of FUBU and an in- vestor on ABC’s reality series Shark Tank) recently tweet- ed: “I’ve seen this brand True Rivalry pop up! Reminds me of the cult following FUBU had.”
As True Rivalry warms up and waits for its time at bat, Jason’s own advice for the budding entrepreneurs hits a homerun. “Go for it. Liter- ally. Sometimes not knowing what the hell you’re doing is the best way to learn. Some- times it can be costly, but the price of waiting on the sidelines until you have every answer figured out is more
10 avef MEN Indian summer 2012
expensive. Find something you can wake up loving to do be- cause the entrepreneurial path is bumpy and demand- ing. There is no such thing as an overnight success.
Failure isn’t something you should fear; not trying is the scariest choice of all.”
Game on. ■
For more information on the brand, please visit:
www.truerivalry.com Jason Portnoy, photo courtesy of:
www.JeffreyMeyerPhotography.ca
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